[Stephen SetteDucati]"I own all footage and images that I have shot at Giants Stadium and they have limited usage rights to finished videos stemming from raw footage shot."
Well then the price is pretty much whatever you want it to be. I will tell you that purchasing rights from the NFL is VERY expensive. So no reason to go cheap on this if you're the one that has the footage they are looking for. They have money and love charging other people through the nose to use their footage.
Since this will most likely appear on NFL Network, might appear on the Football shows early in the season and might even end up on ESPN, and probably the 2010 / 2011 Giants Highlight DVD, no reason to short change yourself. Look at Getty Images website to get a feel for what they charge for broadcast and use that as your guide. They are a very expensive library to deal with too and should give you some guidance on how much to charge per second / per minute.
Walter Biscardi, Jr.
Editor, Colorist, Director, Writer, Consultant, Author, Chef. HD Post and Production Biscardi Creative Media
I did some research and there are actually 2 very similar clips on Getty Images of the Yankee Stadium and Cowboy Stadium Demolition. Getty's Rates are $2,800-$3,500 for just over a minute of footage.
For the 6, 5 minute raw footage views I offered $7500. They countered with $500 , then $1000, citing recent Speilberg/Hanks/Elvis purchases.
I dropped to $6000. They declined.