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Music licensing - radio station TV commercial

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Jeremy Doyle
Music licensing - radio station TV commercial
on Jun 30, 2010 at 6:27:21 pm

I know music licensing has been talked about a lot and I've read about it. I've been approached about creating a series of TV commercials for a radio station. Is this something that is covered under their BMI or ASCAP licensing? Is it a sync license issue?

The commercial is going to be used on jumbotrons at a music festival between acts. The idea is for 3 spots. 2 of them featuring on air talents with the logo at the end (not a big deal as I could just find some royalty free music to put in) but the third idea is to highlight some of the music and bands that they play.

Obviously we need permission from the bands for photo uses, but what about the actual music? I know often times bands can't give that type of permission.

Thanks for taking the time to read this.



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Mark Suszko
Re: Music licensing - radio station TV commercial
on Jun 30, 2010 at 6:38:32 pm

This may not be covered under the station's blanket annual license, in fact I'd almost bet money it isn't covered.


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Jeremy Doyle
Re: Music licensing - radio station TV commercial
on Jun 30, 2010 at 6:55:48 pm

After watching a few more I realized they aren't actually using the music, but the music videos. Are they being used under "fair use" such as a snippet from a movie for a movie review?



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Scott Carnegie
Re: Music licensing - radio station TV commercial
on Jun 30, 2010 at 7:20:46 pm

Having these in a commercial would not be fair use.

A did some tv spots for a radio station a few years ago and they supplied me the videos on DVD's from the distributors. It's up to the radio stattion to get the clearance, ask them to make sure the videos are okay to use.

Here's the spot BTW






http://www.MediaCircus.TV
Media Production Services
Winnipeg, Manitoba, Canada


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Jeremy Doyle
Re: Music licensing - radio station TV commercial
on Jun 30, 2010 at 7:32:48 pm

So what kind of clearance do I tell the radio station the need to get?



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Scott Carnegie
Re: Music licensing - radio station TV commercial
on Jun 30, 2010 at 8:05:10 pm

They need permission from the distrubutors, which they probably have if they have the videos from them. It's not the same as needing master and sync licenses becasue your aren't licensing the music for your own project, they are. Just ask them.

http://www.MediaCircus.TV
Media Production Services
Winnipeg, Manitoba, Canada


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Scott Carnegie
Re: Music licensing - radio station TV commercial
on Jun 30, 2010 at 8:10:57 pm

In the case of the spot that I did that I linked to, the distributors gave the radio the station the videos to use specifically for promotions, so they were clear to use them for tv.

http://www.MediaCircus.TV
Media Production Services
Winnipeg, Manitoba, Canada


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Jeremy Doyle
Re: Music licensing - radio station TV commercial
on Jun 30, 2010 at 9:27:43 pm

thanks for your help.



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