BUSINESS AND MARKETING: Business and Marketing Forum Business and Marketing Articles

Question: What is the hardest to find professional in our market?

COW Forums : Business & Marketing

<< PREVIOUS   •   FAQ   •   VIEW ALL   •   PRINT   •   NEXT >>
Eibe van de Velde
Question: What is the hardest to find professional in our market?
on Feb 6, 2010 at 11:57:11 am

What would be the most sought after niche of the market.?

Ie what professionals type,( i.e. mgraph designer.) are hardest to find. Im curious of this.
And planning what to do with my carreer as a next step.

(I have been studying Art & technlogy. and am quite skilled and getting 3d motion graphics But would like to find out what a good and smart next step would be smart.)

I might not be in the right forum part..


Return to posts index

Glen Montgomery
Re: Question: What is the hardest to find professional in our market?
on Feb 6, 2010 at 6:36:01 pm

I would say there are more and more projects looking for really good colorists. With the advent of Apple Color and Magic Bullet a wider variety of shows are doing more to create "looks" instead of just a color balance pass of color correction. Clients who didn't know anything about the color process are now asking for it from the beginning. Now, there are not a lot of guys I know who "just" do color, but it is becoming a bigger part of their service offering.

Good audio has always been in high demand, due to the fact that sound quality will either cripple your project or take it to the next level no matter what your visuals look like. Also because audio is not as glamorous as some of the other departments there are not as many people getting into it, as say the camera department or CG.

Lastly I would say the job of data wrangler/manager on set is a new market due to the huge growth of tapeless workflows. There was a recent fxphd podcast all about this new department and how AC's are stepping in and getting good work handling digital footage on set. At least worth looking into.

Most importantly you need to figure out what you "want" to do. Yes some jobs will always make more money or be in greater demand at different times in the industry but money sure as hell shouldn't be the reason you get in and decide what to do. You are eventually going to be working 12 hour days, 6 days a week, so make sure its something you get off on. Or become an accountant. (as a note of disclosure, I have many accountant friends who make tons of cash and luckily buy me beers. They just aren't very happy with the workday). Best of luck.


Return to posts index

Mads Nybo Jørgensen
Re: Question: What is the hardest to find professional in our market?
on Feb 6, 2010 at 7:05:03 pm

Hey Eibe,

Niche is such a difficult thing to maintain. Once you've got it, and are earning good money on it - everybody else will join you in that game. Niche is often driven by trend - currently 4K 3D productions seems to be it - tomorrow it could be interactive digital design with wifi, or it could be Mobi-TV. Yesterday it was Time lapse, which then became Digital Slow-motion at 4,000 fps - still a good niche to be in, but an expensive hobby to have and a hard sale too.

I would rather suggest that if there is something that you are really, really good at and enjoy doing then that is your niche. No matter how many other people do it, if you can do it better and more creatively with a smile your, clients or employer will always be willing to pay top-dollar.

But don't fall in the trap of becoming a "runner" whilst figuring it out. Just go straight for it and do not stop at "GO" :-)



All the Best
Mads
London, UK

Latest video to watch here:


Mac Million Ltd. - HD Production & Editing
Blog: http://macmillionltd.blogspot.com


Return to posts index



cowcowcowcowcow
Bob Zelin
Re: Question: What is the hardest to find professional in our market?
on Feb 7, 2010 at 12:19:16 am

you are looking to make the most money (so you want to find the best niche to get into) - right ?

The people who make the MOST money are the people with the most friends. They are the ones who have the most clients - they are not the best editors, they are not the best graphics artists, they are not the best audio mixers, but DAMN THEM, they have all these clients, and they are not even that good. People choose their FRIENDS to work with. So if you are graphics artist, and your friend goes to work for a production company, and they need a graphics artist - he will hire YOU, instead of "the top guy" in town, because he likes you, and want's to hire you instead of "Mr. Big".

You see this all the way up - as you become a big shot, you invite heads of ad agencies out to dinner, or your summer house. Now, you may not be the best, but your new "friend" loves you, and will send work to you, instead of the guy more qualified that you. Unfortunately, you will see just the opposite, if "no one" knows you - you may be the BEST MAYA artist, or 3D animator, and you won't be able to find a job, when some idiot that can barely do anything is making all this money !

Do whatever you enjoy doing, develop your skills, but HANG OUT with people - particularly clients or future employers. Go to their stupid parties, invite them out for drinks, or if they are all meeting at a bar, go hang out there and have a beer. Become their friends. Small talk about this amazing thing you worked out in After Effects - they will be interested, and all of a sudden, they will want to see your reel - when last week, they would not even take your phone call.

This is real life. This is the game. You can't be brilliant, and a dark, shy little person. If you are, you will eventually find a job, and your employer will pay you your little salary, while he earns a fortune from your fantastic abiilties. Be nice to people, even if it kills you.

If you follow these rules, you will find that you can succeed at anything you enjoy doing.

Bob Zelin




Return to posts index

Gary Hazen
Re: Question: What is the hardest to find professional in our market?
on Feb 7, 2010 at 1:56:22 pm

I work in broadcast and by far the most difficult person to find is a good engineer. We are fortunate to have access to a top notch engineer that keeps our facility finely tuned. His work load is such that he constantly needs to hire and train young people to keep up with demand. The problem is that it's difficult to find young people interested in the engineering aspect of the industry.

All the kids have easy access to cheap cameras, NLE's and graphics applications. Many of them had some fun cranking out a few skate videos. So they've declared themselves "Director's" and they are ready to take on the world. On the other side of the coin you'll find the rare individual that enjoys the challenges of solving technical problems. I suppose hunting down an unterminated source is boring work when compared to making shiny glowy things. But when the room is filled with a dozen 'artists' that have no clue on how to fix the problem you can bet your last dollar that the highest paid person in the room is the guy with the boring job of solving the problem.

Granted there are far fewer job listings for entry level engineers versus editors/motion designers. But when there's an opening for an engineer the competition for the job is a handful of people compared to a thousand wanna be "Directors" competing for a creative position.

As others have said here the most important thing is doing the one thing that you enjoy doing.


Return to posts index

Mads Nybo Jørgensen
Re: Question: What is the hardest to find professional in our market?
on Feb 7, 2010 at 5:02:55 pm

Hey Gary,

With all due respect; as much as I agree that there is a "shortage" of engineers in comparison to production staff, there is also an increasing shortage of jobs for the engineer. With the cost of kit falling (Throw out mentality rather than repair) + introduction of tapeless + the common use of an I/P network infra-structure versus old style video/audio networks, the role of your traditional Broadcast engineer will be diminished.

I think that a way of future proofing yourself if you want to work as an engineer in Broadcast, is to become either Telecom or I/P specialist and/or architect. Or train for a secondary job such as Vision engineer (OB & Studio) or in grading/Quality Control.

At this point; cue Bob Zelin for his 10p :-)

All the Best
Mads
London, UK

Latest video to watch here:


Mac Million Ltd. - HD Production & Editing
Blog: http://macmillionltd.blogspot.com


Return to posts index


Mike Smith
Re: Question: What is the hardest to find professional in our market?
on Feb 7, 2010 at 4:59:47 pm

Front of camera talent is always at a premium.

Great scripts are not easy to come by.


Return to posts index

Eibe van de Velde
Re: Question: What is the hardest to find professional in our market?
on Feb 8, 2010 at 10:01:20 am

Thanks alot for the input.

Well im very broad interested in all aspects of media creation process. And i enjoy the technical part aswell as the creative part. So becoming a technician could be an option aswell as being an artist. Because im broadly interested i might have become to much jack of all trades and this is my inspiration for this question. Strategically i need to have more of a product i can sell. I have the problem mostly that i cant make it quite clear what exactly i do. Cause i have done screen writing, i have done editing, motion graphics, 3d (arch, modeling animation), 2d, logo design, concepting and im very interested in the latest NLE and keeping hardware uptodate & running.
I don't have the ambition to make the best movie. I like local stuff, and the small bussiness stuff. The problem is people are expecting Disney for 10 cents. But thats another discussion.

Personnally i care the most about my location (and not about the money, im happy with-small)- then the job part so for me the niche is going to be more location based, but im still very interested whats going on internationally in the market. So hence thanks for the input. It will help alot in my research. I never heard of a lot of the things mentioned here, because im in a small market (2 hours driving here is thought of as alot) and my market is the eastern part of the netherlands where right now only 2 respected small businesses have work.

And as said i know networking is the most important skill. I could improve that alot.
Personnaly (my location is the netherlands), i have the feeling it works quite different here to some parts culture based, but i could be wrong. I didnt network here a lot yet. I have to start, but need a good product first. I dont even have a good showreel yet.

Sound is an interesting part maybe. Here it is not used and seen as necessary (its low budgetted) and you can see that shows on TV have poor sound sometimes. Also i got some recommendations about my voice so voiceovering and sound could be a good combo.

If you have more to add what is going to be the most sought after proffesional in the market. Now and in the future, i like to hear.





(2010-2020) The decenium of mother nature.


Return to posts index

Herb Sevush
Re: Question: What is the hardest to find professional in our market?
on Feb 8, 2010 at 7:52:30 pm

Eibe -

The hardest thing to find and the hardest thing to do is - Sales.

The hard part is selling it - making it is the fun part.

If you can sell, you'll never go hungry. If you want to make art - tighten your belt.

Herb Sevush
Zebra Productions


Return to posts index

<< PREVIOUS   •   VIEW ALL   •   PRINT   •   NEXT >>
© 2017 CreativeCOW.net All Rights Reserved
[TOP]