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Recommend Some Good Business or Marketing Books or Audio?

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Bob O DellRecommend Some Good Business or Marketing Books or Audio?
by on Jan 15, 2010 at 10:09:31 am

List of what books you like, believe in or that worked for you and maybe why.
a few I like...

Donny Deutsch Often Wrong, Never in Doubt

Donny Deutsch The Big Idea

FREE: The Future of a Radical Price

What Would Google Do? Jeff Jarvis

Pick a Lane Jane Atkinson


Bob O'Dell Business - Product Developer and Consultant http://www.odellagency.com
Creative COW - Music - Creation | Composition Leader


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Alan SmithRe: Recommend Some Good Business or Marketing Books or Audio?
by on Jan 15, 2010 at 2:03:50 pm

Best book to iterate what a business should do to make the move from being a good company to being a great company. My favorite book of all time, I've read it about 5 time already.

From Good to Great
- Jim Collins

Alan Smith
Media317

Check out my blog - http://media317.com


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cowcowcowcowcow
Ron LindeboomRe: Recommend Some Good Business or Marketing Books or Audio?
by on Jan 15, 2010 at 3:56:43 pm

Hi Bob,

There is my favorite book that I always put forth as the single most important book (in my opinion) for anyone doing business in the current world order of things. It is...





1. Chaotics: The Business of Managing and Marketing in the Age of Turbulence Chaotics: The Business of Managing and Marketing in the Age of Turbulence
    by Philip Kotler, and John A. Caslione (Hardcover - May 15, 2009)
Buy New:     20 Used & new

4.5 Customer Rating


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Chaotics is one of those books that when you read it, it is so current that few books are its equal. I have recommended it to some of the management and marketing heads of companies that I work with, and to a person, they have all thanked me and said what a profound read it was to them.

Have fun, Bob.


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Bob O DellRe: Recommend Some Good Business or Marketing Books or Audio?
by on Jan 15, 2010 at 8:58:53 pm

I am an avid reader and business book enthusiast. Here is a quick list of a cross section of audio books that I bought and listened to in 2009.. I did not just buy any book for the sake of it and this is not all of them. I did read many reviews and sifted through hundreds of books to choose these. Some "Only a few" were not as good as I would have wished. Some were of the old classics that we are all aware of and read 30 years ago. I still wanted to hear them again. I only left them in this list so some of the younger readers of the forum could look them up for the first time... Some may seem ambiguous to the application of business. I can only speak for myself when I say that they are helpful and business related for example: Body language and noting subtleties can radically change the direction and scope of an exchange. I find that valuable. You may not. As an enthusiast, I will intentionally read through topic redundancy. Regardless of how trivial the task or methodology of the skill set. Basically looking for a trace of off set or nuance. Some even slight deviations of otherwise predictable methods have found their way into my use and served me well. Some have had profound impacts and some stand as worthy as they did in the first interpretation. That said, I hope you get some use out of this list.

If you can't read the Titles, look up the Authors.
Thanks to any, who take the time to add to this post.
Bob O'Dell

The Monk Who Sold His Ferrari 2:40:41 Robin Sharma
Great Ways to Become a Sales ... 1:06:13 ... Brian Tracy
30 Minutes Before a Presentation (... 17:05 (... Patrick Forsyth
50 Great e-Businesses and the Min.... Emily Ross, Angus Holland
50 Great e-Businesses and the Min... Emily Ross, Angus Holland
All Marketers Are Liars (Unabridged) 4:18:01 Seth Godin
Anthony Awaken the Giant Within 1:31:16 Anthony Robbins
Anthony Giant Steps 2:05:11 Anthony Robbins
Anthony Unlimited Power 50:11 Anthony Robbins
The Art of Influence (Unabridged) 1:40:04 Chris Widener
The Art of Mingling (Unabridged) 5:03:57 Jeanne Martinet
The Art of Persistence (Unabridged) 1:40:34 Sanjay Burman, Luke Chao
The Art of Woo (Unabridged), Part 1 G. Richard Shell and Mario Moussa
The Articulate Executive 4:10:01 Granville N. Toogood
Beyond Reason 6:00:22 Roger Fisher and Daniel Shapiro
BL Body Language (Unabridged) 38:21 Tony Wrighton
BL I Can Read You Like a Book Gregory Hartley, Maryann Karinch
BL The Secrets of Body Language in 3... 30:17 Tony Wrighton
BL You Can Read Anyone (Unabridged) 3:17:22 David J, Lieberman
Break from the Pack (Unabridged), Par... 6:21:51 Oren Harari
Break from the Pack (Unabridged), Par... 5:42:03 Oren Harari
A Conversation with Joseph Finder and Malcolm Gladwell
Conversational Charisma 46:42 Conversational Charisma Brad Worthley
Creating Customer Evangelists (Unabri Ben McConnell and Jackie Huba
Do Everything They Tell You Not to Do ... 2:34:00 ... Sanjay Burman
Donny Deutsch at the 92nd Street Y 1:15:04 Donny Donny Deutsch
Donny Often Wrong, Never in Doubt Donny Deutsch and Peter Knobler
Donny The Big Idea (Unabridged) 4:48:26 Donny Deutsch
Eat That Frog! (Unabridged) 2:40:43 Brian Tracy
Extraordinary Leadership 1:07:01 Robin Sharma
Flawless Consulting 2:45:40 Peter Block
Focus 3:01:03 Focus Al Ries
FREE: The Future of a Radical Price (... 6:58:40 (... Chris Anderson
Full Frontal PR (Unabridged) 6:41:08 Richard Laermer
Getting Past No 2:09:01 William Ury
Getting Things Done (Unabridged) 7:09:07 David Allen
Getting to Yes (Unabridged) Roger Fisher, William Ury, and Bruce P...
Golden Rules - Handling Objections (U... 43:04 ... David Ryder
The Hamster Revolution for Meetings (... Mike Vicki Song, Tim Halsey
Here's My Card 2:52:09 Here's My Card Bob Popyk
Hire and Keep the Best People (Unabri... 1:06:49 Brian Tracy
How to Coach for 100% Confidence (U... 3:32:09 (U... Ed Ludbrook
How to Cultivate a Network of Endless ... 1:16:51 ... Bob Burg
How to License Your Million Dollar Idea... 6:53:11 Harvey Reese
How to Not Suck at Sales (Live) 47:49 Jeffrey Gitomer
How to Run a Successful Meeting In 1/... 57:18 Milo O. Frank
How to Sell Yourself 3:27:53 How to Sell Yourself Arch Lustberg
How to Win Any Argument 3:48:12 Robert Mayer
How to Win Friends & Influence People... 7:15:42 ... Dale Carnegie
Influencer (Unabridged) Kerry Patterson, Joseph Grenny, David...
Internet Riches (Unabridged) Internet Riches (Unabridged) Scott Fox
Leadership and the Sexes (Unabridged) Michael Gurian, Barbara Annis
Leadership Gold 3:22:12 John C. Maxwell
Leadership Success Brian Tracy, Zig Ziglar, and Chris Wide...
Leadership Success Brian Tracy, Zig Ziglar, and Chris Wide...
Leading 20 Minute Meetings That Matt... 18:44 Briefings Media Group
The Little Black Book of Connections (... Jeffrey Gitomer
The Lowdown: Blogging for Business (... James Long
Made to Stick (Unabridged) 8:37:41 Chip Heath and Dan Heath
Mastering the Art of Selling (Live) 47:00 Tom Hopkins
The Middle-Class Millionaire Russ Alan Prince, Lewis Schiff
The Millionaire Mind Thomas J. Stanley, Ph.D. and William ...
Monster Careers: Networking (Unabrid... Jeff Taylor with Doug Hardy
The Nature of Technology: First Chapt... 42:36 W. Brian Arthur
Negotiation Boot Camp (Unabridged) 5:28:30 Ed Brodow
Networking with Millionaires Thomas J. Stanley, Ph.D.
New Sales Speak (Live) 47:02 Terri Sjodin
Obtaining Profitable Referrals Tony Gedge, Andy Gilbert
Persuasion (Unabridged) 4:57:04 Persuasion (Unabridged) Dave Lakhani
Pick a Lane 1:00:38 Jane Atkinson
The Point of the Deal (Unabridged) 7:51:41 Danny Ertel, Mark Gordon
The Power of a Positive No (Unabridged) 7:16:10 William Ury
Primal Branding (Unabridged) 7:50:53 Patrick Hanlon
Ready, Fire, Aim (Unabridged), Part 1 6:13:27 Michael Masterson
Ready, Fire, Aim (Unabridged), Part 2 5:57:50 Michael Masterson
The Sales Bible (Unabridged) 8:10:10 Jeffrey Gitomer
The Salesman of the Century 2:53:03 Ron Popeil with Jefferson Graham
The Secrets of Savvy Networking 1:27:12 Susan RoAne
Secrets of Self-Made Millionaires (Live) 46:18 Brian Tracy
Secrets of the Millionaire Mind 3:19:15 T. Harv Eker
The Self-Destructive Habits of Good C... 5:30:41 Jagdish N. Sheth
The Self-Destructive Habits of Good C... 4:47:15 Jagdish N. Sheth
Self A Guide to Coping with Difficult Pe Good Guide Publishing
Self Coping with Difficult People 3:36:32 Robert M. Bramson, Ph.D.
Self Crucial Confrontations Kerry Patterson, Joseph Grenny, Ron ...
Self The Power of Self-Coaching 4:29:46 Joseph J. Luciani, Ph.D.
Self You Can Still Win! (Unabridged) 6:01:22 Andre Taylor
The Social Network Business Plan (Un... 7:09:29 (Un... David Silver
Success Mastery Academy, Part 1 5:51:01 Brian Tracy
Success Mastery Academy, Part 2 5:52:33 Brian Tracy
Talk Your Way to the Top Jeffrey Krames and Laura Daley-Carav...
Team Building Successful Teams (Una... 1:55:02 Bill Butterworth
A The 7 Habits of Highly Effective People 3:22:43 Stephen R. Covey
The Millionaire Next Door ( Thomas J. Stanley, Ph.D. and William ...
The Truth about Negotiations (Unabrid... 3:25:56 ... Leigh Thompson
Tony Dynamics of Effective Listening (... 5:26:10 Dr. Tony Alessandra
Tony Non-Manipulative Selling (Unabri... 7:06:37 Dr. Tony Alessandra
Tony People Smart 5:05:26 Tony Alessandra
Trump 101 (Unabridged) 3:46:54 Donald J. Trump and Meredith McIver
Trump Branding for Profit James Burgin, Jon Ward, and Trump U...
Trump How to Build a Fortune Donald Trump and Trump University
Trump Never Give Up Donald J. Trump, Meredith McIver
Trump Think BIG and Kick ^$$ in Busi...Donald J. Trump
Using the Law of Attraction to Grow Gr... Christine Sherborne
What Would Google Do? (Unabridged) ... 4:17:49 Jeff Jarvis
What Would Google Do? (Unabridged) ... 4:46:16 Jeff Jarvis
Who (Unabridged) 4:48:04 Geoff Smart, Randy Street
A Whole New Mind (Live) 55:56 A Whole New Mind (Live) Daniel Pink
The Whuffie Factor The Whuffie Factor (Unabridged) Tara Hunt
Winning (Unabridged), Part 1 6:19:45 Jack Welch with Suzy Welch
Winning (Unabridged), Part 2 5:04:32 Jack Welch with Suzy Welch
Wired to Care (Unabridged) 7:37:54 Dev Patnaik
World Wide Rave (Unabridged) 4:48:04 David Meerman Scott
You Can Negotiate Anything 2:02:25 Herb Cohen
====================================================


Bob O'Dell
Business - Product Developer and Consulting http://www.odellagency.com
Creative COW - Music - Creation | Composition Leader


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grinner hesterRe: Recommend Some Good Business or Marketing Books or Audio?
by on Jan 16, 2010 at 4:52:12 pm

A Pirate Looks at 40
and
A Pirate Looks at 50
by Jimmy Buffett

These books will line your thinking up towards the big picture more than any marketing book can (in my opinion). In marketing, people sometimes get tunnel vision on a dollar and if they do that long enough, they foreget what they wanna be when they grow up. This is how bitter old men are made.

...and bitter old man can't sell a freakin' snowcone to a dehydrated dude.
Become happy to be there, wherever ya are, and what you want will gravitate to you.

troof.



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Bob O DellRe: Recommend Some Good Business or Marketing Books or Audio?
by on Jan 16, 2010 at 5:38:14 pm

I hear you grinner. but, just for the record.
I was a bitter old man way before I read these.

Best regards

Bob O'Dell
Business - Product Developer and Consulting http://www.odellagency.com
Creative COW - Music - Creation | Composition Leader


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