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How to send bulk email Not sure where to post this.

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christina ruleHow to send bulk email Not sure where to post this.
by on Jan 5, 2010 at 3:21:28 pm





Not sure if this is that right forum to post on but I figure I'd give it a shot. If anyone knows of a more appropriate forum please please let me know!

I am trying to set up something for a salon and spa. What they would like to do is send out coupons to all of their clients(which is 3000 and growing) once a week. We have all of the clients emails in our booking system. Now the software we use allows us to send out bulk emails no problem. The issue is our internet service(comcast business) limits us on sending 999 emails an hour. I've tried seeing if there was anything in the software that allows us to only send 999 emails an hour until all of the 3000 emails were sent, unfortunately there is nothing.

I need so suggestions on what to do.
I am willing to hire someone if anyone knows anyone!




http://www.christinarule.com


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Matt TownleyRe: How to send bulk email Not sure where to post this.
by on Jan 5, 2010 at 4:30:45 pm

Lots of options, but these are the first three that come to my mind:

Constant Contact (http://www.constantcontact.com)
Campaigner (http://www.campaigner.com)
iContact (http://www.icontact.com)

I've been using Constant Contact for a few years and am pretty happy with it. I only use basic features, so there may be better options depending on what you are looking to do and what features you need.



###
Matt Townley
MST Productions
[Media Services/Duplication/Replication]
http://www.mstproductions.com


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christina ruleRe: How to send bulk email Not sure where to post this.
by on Jan 5, 2010 at 4:55:28 pm

Hey Matt,
Constant Contact looks great... I was hesitant in getting a company like this only because we are constantly adding new emails into our system. We keep all of the clients info together... so having to constantly go back and forth from our system to an email marketing system would just be a pain, not to say that it's totally out of the question though.

the best solution in my mind would have a something that when i send out 3000+ emails in a way filters it so it only sends 999 of the 3000 until it reaches the 3000 emails.... not sure if that's possible...

http://www.christinarule.com


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Matt TownleyRe: How to send bulk email Not sure where to post this.
by on Jan 5, 2010 at 4:57:46 pm

What operating system?


###
Matt Townley
MST Productions
[Media Services/Duplication/Replication]
http://www.mstproductions.com


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christina ruleRe: How to send bulk email Not sure where to post this.
by on Jan 5, 2010 at 5:01:23 pm

well we have about 4 computers on the main floor running windows. But there is a computer upstairs that we don't really use....we just have some old software on it that we occasionally access...That is running windows as well but Im sure we could run linux on it...

http://www.christinarule.com


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Matt TownleyRe: How to send bulk email Not sure where to post this.
by on Jan 5, 2010 at 5:14:30 pm

Hm, I was hoping you were going to say MacOS. My idea was going to be to play with an AppleScript to catch the outgoing emails between your CRM and the outgoing smtp port. If you trapped them there, you could write something to only let 999 hit the smtp server per hour until they were all sent. Not sure if this would work in practice or not.....would take some playing. Not to mention I am not sure how to approach it in Windows.

That being said, I am curious what aspect of your ISP is preventing you for sending more than 999 emails per hour. What about routing things through a proxy server?

From a more conceptual POV, I agree that it is somewhat of a hassle to keep your data up-to-date between your CRM and Constant Contact. I use Quickbooks and have about 1,000 clients in it and another few thousand people that just subscribe to my emails that are in Constant Contact, but not in Quickbooks. I could use Quickbooks to send my emails, but it wouldn't give me all the functionality that Constant Contact does: like subscriber and opt out management, link and click-through tracking and other statistical data. It takes a bit more time to keep it all up-to-date, but it might be worth it.


###
Matt Townley
MST Productions
[Media Services/Duplication/Replication]
http://www.mstproductions.com


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Mike CohenRe: How to send bulk email Not sure where to post this.
by on Jan 5, 2010 at 6:05:24 pm

We use Constant Contact too and have been very happy with it. There are of course other providers - we started using CC because some of our vendors do too. Then there are full service firms such as e-dialog that do everything for you. The best part is you can track the opens and click-throughs to know if your messages are working.

On a few campaigns we have seen a definite return on investment. We

You should never send mass emails from a regular e-mail account. If you get enough spam reports your e-mail domain can get flagged by AOL, Yahoo and other recipient providers. Not good. Also, you must offer an opt-out to your customer, so they can easily unsubscribe. That is actually the law in the USA. When a recipient clicks "unsubscribe" their email is automatically removed from your list - not having to manually manage a list is a big deal if you have 3000+ names.

Finally, using an email marketing provider such as Constant Contact or someone else, you can have a signup box on your website, and people can automatically be added to the mailing list.

Mike Cohen



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Bill DavisRe: How to send bulk email Not sure where to post this.
by on Jan 5, 2010 at 6:39:05 pm


This is personal, but the MOMENT any vendor or supplier decides that THEY have the right to control the email relationship with me by setting the terms for frequency and/or content of communications - I look for another vendor or supplier.

This is the first step in destroying a customer service relationship, in my view.

My 2 cents anyway.



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Alan LloydRe: How to send bulk email Not sure where to post this.
by on Jan 5, 2010 at 6:47:50 pm

Agreed, Bill.

Let people opt in. Otherwise, well, that's what killfiles are for, isn't it?


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christina ruleRe: How to send bulk email Not sure where to post this.
by on Jan 6, 2010 at 3:37:02 pm

I see your point Bill, however we are really just sending out confirmation for clients appointments and coupons. A lot of our clients get upset if we don't send them out.

http://www.christinarule.com


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Alan SmithRe: How to send bulk email Not sure where to post this.
by on Jan 6, 2010 at 2:42:47 pm

If you have not checked out MailChimp, you need to consider it. It works with any OS because it a web app that handles the entire process for you. We have been using them for a few months now and have loved the platform. It has an API that can be used to integrate into your website and offers alot of additional services that make it worth using.



Alan Smith
Media317

Check out my blog - http://media317.com


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Mark SuszkoRe: How to send bulk email Not sure where to post this.
by on Jan 6, 2010 at 3:31:07 pm

You might also want to go another way and use Facebook friend lists instead of email. That is very much more "permission marketing", IMO.
Tell your clients that if they "become a fan" of xyz salon, they will get an update from facebook any time a coupon offer is extended.


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Matt TownleyRe: How to send bulk email Not sure where to post this.
by on Jan 6, 2010 at 3:37:12 pm

Using Facebook (and twitter, for that matter) opens the door for all of your clients and the rest of the world to know who each other are. I have been hesitant to use social networking for business for just this reason. I work primarily with corporate and commercial clients, and many of their companies restrict access to social networking sites anyways.

If your customers are mainly consumer, this may be a good way to go, but for b2b, I would stick with traditional email.

Just my 2c.


###
Matt Townley
MST Productions
[Media Services/Duplication/Replication]
http://www.mstproductions.com


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Mark SuszkoRe: How to send bulk email Not sure where to post this.
by on Jan 6, 2010 at 3:55:06 pm

Facebook has just recently made a change regarding privacy settings that may make you want to re-evaluate your opinion on that.


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