BUSINESS AND MARKETING: Business and Marketing Forum Business and Marketing Articles

HD Suite

COW Forums : Business & Marketing

<< PREVIOUS   •   FAQ   •   VIEW ALL   •   PRINT   •   NEXT >>
John Grote, Jr.
HD Suite
on Mar 2, 2009 at 9:03:32 pm

Good day everyone,

I have a question for all. If a company was advertising that they had an HD Suite available for rental, wouldn't you expect that they would have at least one flavor of HD deck to ingest from and to output to?

Thoughts anyone?

Cheers,

btveditor


Return to posts index

walter biscardi
Re: HD Suite
on Mar 2, 2009 at 9:07:08 pm

Maybe, maybe not. Depends on the cost of the suite. Here we have DVCPro HD and HDV. If you require HDCAM, that requires an additional rental.

But not everyone is going to have the VTRs available and that should result in a lower cost suite.

One thing they absolutely SHOULD have is a color grading quality HD monitor and good audio monitors.

Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.

Read my Blog!

STOP STARING AND START GRADING WITH APPLE COLOR Apple Color Training DVD available now!


Return to posts index

Mark Suszko
Re: HD Suite
on Mar 2, 2009 at 10:11:46 pm

The guys making the real fast money these days in HD might be the ones that own an actual expensive deck, and just rent 'em out constantly. Some guy made a killing, I read, just creating a database in LA where people with HD decks could hook up with people needing rentals of those decks for ingest or play-out. it wound up cheaper to rent the deck just for a day than to own it.

A smart businessman these days doesn't tie up his capital any more than he absolutely has to. So you might very well see more HD editing suites than decks to support them. When decks become passe due to some better technology, maybe flash memory cards, maybe something else, their prices will come down and they will become more of a commodity item.

Right now, the costly HD decks are the main gatekeeper between the lowly prosumer hordes and the elite producers, in the same way you needed to be able to afford to buy one-inch decks and betacam decks to be able to play in TV in the 80's. The gate's a lot more porous now than it was back in that decade, there's more ways around things today due to technology advances. The rate of change continues to accellerate, destroying some market niches as it fosters other new ones.




Return to posts index


walter biscardi
Re: HD Suite
on Mar 2, 2009 at 10:22:23 pm

[Mark Suszko] "The gate's a lot more porous now than it was back in that decade, there's more ways around things today due to technology advances. The rate of change continues to accellerate, destroying some market niches as it fosters other new ones. "

Folks like CineFilm Lab here in Atlanta are a great example of helping to open the gates. They're a film lab, color grading facility and tape transfer facility that also invested in Final Cut Pro. You can send them any film or tape format (and I mean anything) and they will digitize the media in the format of your choice and send you back an hard drive all set for editing.

When you're done, send the hard drive back to them for the mastering to the tape or film format of your choice. This is a REALLY great service for folks who do not want to invest in the decks for editing.



Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.

Read my Blog!

STOP STARING AND START GRADING WITH APPLE COLOR Apple Color Training DVD available now!


Return to posts index

Brendan Coots
Re: HD Suite
on Mar 4, 2009 at 1:44:32 am

Hmmm, anyone know of a similar company in the San Francisco area?

Brendan Coots

Splitvision Digital

http://www.splitvisiondigital.com


Return to posts index

walter biscardi
Re: HD Suite
on Mar 4, 2009 at 9:58:28 am

[Brendan Coots] "Hmmm, anyone know of a similar company in the San Francisco area?"

I don't but I will tell you CineFilm works with clients worldwide on a daily basis. In fact a lot of their work comes from the Hollywood area.

http://www.cinefilmlab.com

great guys!


Walter Biscardi, Jr.
Biscardi Creative Media
HD and SD Production for Broadcast and Independent Productions.

Read my Blog!

STOP STARING AND START GRADING WITH APPLE COLOR Apple Color Training DVD available now!


Return to posts index



Brendan Coots
Re: HD Suite
on Mar 3, 2009 at 3:21:22 am

I agree wholeheartedly. Buying a $50k HD deck is similar to, if not worse than, ponying up for a CineAlta camera. Why part with all that precious cash when you can rent as needed?

These days HD is a pretty fluid term depending on your client's needs - Walter points out that he uses DVCPRO HD and HDV, my studio does just about every project in DVCPRO HD these days, and no one can really say that we don't "do" HD. It may not be uncompressed 4:4:4, but it's still a valid flavor of HD unless you're a real purist.

Brendan Coots

Splitvision Digital

http://www.splitvisiondigital.com


Return to posts index

<< PREVIOUS   •   VIEW ALL   •   PRINT   •   NEXT >>
© 2017 CreativeCOW.net All Rights Reserved
[TOP]