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Pricing

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Margus
Pricing
on Sep 14, 2007 at 6:32:11 am

Hi.

I'm going to get new suit with SD HD and 2K editing options.
What i wonder should i charge more for 2K and uncomp. HD as they
generate more "media". My bigest cost would be with 2K arrays as always but it seems to me that this is a bit too expencive for me for the standard price.

How it sounds ?



--

Margus

http://iconstudios.eu


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walter biscardi
Re: Pricing
on Sep 14, 2007 at 10:32:06 am

The same array will handle 2k and Uncompressed HD. The prices are dropping quite a bit. Can't necessarily charge more for uncompressed HD because those array prices have dropped a lot.

Your call on 2K since those will be huge file sizes. We have a modest rate change between SD and HD but not all that much.

Walter Biscardi, Jr.
http://www.biscardicreative.com
HD Editorial & Animation for Broadcast and independent productions.

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Margus
Re: Pricing
on Sep 15, 2007 at 5:47:29 am

Thanks Walter



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Margus

http://iconstudios.eu


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beenyweenies
Re: Pricing
on Sep 16, 2007 at 6:26:07 pm

Generally speaking, a lot of studio managers I know figure rates using simple formulas as a starting point. This starts by figuring:

1. the gear's useful life in hours
2. the cost of the gear
3. desired profit margin

Then they do the math (numbers below are samples):

$5,000 gear price
$2,500 50% profit
------------------
$7,500 total

2 years useful life - I usually use 1,700 hrs/yr as a rough guide for "actual" working time (6.5 hours per day, 5 days a week, 52 weeks per year). For 2 years this equals 3,400 hours.

$7,500 divided by 3,400 = $2.20/hr. This is what you will need to charge per hour to safely recoup costs and a modest profit on this gear.



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Margus
Re: Pricing
on Sep 18, 2007 at 5:46:10 am

Hi.

Is there eny way to incorporate running costs to this
formula?



--

Margus

http://iconstudios.eu


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