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HD broadcast design project

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ocube.tvHD broadcast design project
by on Sep 11, 2007 at 5:56:36 pm


Hi everyone
I want evaluate how to charge a HD broadcast design project; like an opening and packaging TV show .

A 5000$ project in SD format, how to charge in a HD 1920x1080 format

After effects and Macpro workstation
no output on tape considering


thanks

jf
http://www.ocube.tv


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Timothy J. AllenRe: HD broadcast design project
by on Sep 11, 2007 at 11:41:01 pm

JF,
It really depends on your equipment costs. Will you need to rent an HD-SDI vectorscope and a broadcast quality HD monitor?

Do you usually by the hour for render time? Are you delivering this material on hard drives or DVD-Rom?

Not to be simplistic, but basically it's still the same formula as SD... figure out your actual costs, decide how much profit you need to make on top of that, then price accordingly.

I don't simply charge X% more for HD. For me, it's basically the same profit margin as SD. I do end up charging more because of equipment and material costs, but the charge for my time is the same no matter the resolution.

That's just my approach. I'd be interested in seeing what others say.

-Tim


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walter biscardiRe: HD broadcast design project
by on Sep 12, 2007 at 9:10:05 am

If all this requires is graphics design, After Effects and no layback to tape, I don't see how you can charge more.

The higher costs of HD are due to HD monitors, HD VTR's, much faster storage arrays and the like. For an After Effects Design project, you don't need any of that, especially since you say you're laying back to tape.

If $5,000 is your SD fee, then that's what your HD fee would be too. There is no way to charge more for HD if it's not costing you more to do it. The only thing that you could charge more for is if your render fees are charged by the hour and it takes longer to render.

Though it honestly takes less time to render 720p HD material here than SD 8bit Uncompressed.

Walter Biscardi, Jr.
http://www.biscardicreative.com
HD Editorial & Animation for Broadcast and independent productions.

All Things Apple Podcast! http://cowcast.creativecow.net/all_things_apple/index.html

Read my blog! http://blogs.creativecow.net/WalterBiscardi


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walter biscardiRe: HD broadcast design project
by on Sep 12, 2007 at 12:24:38 pm

[walter biscardi] "especially since you say you're laying back to tape."

whoops, meant to say "since you're NOT laying back to tape."

Walter Biscardi, Jr.
http://www.biscardicreative.com
HD Editorial & Animation for Broadcast and independent productions.

All Things Apple Podcast! http://cowcast.creativecow.net/all_things_apple/index.html

Read my blog! http://blogs.creativecow.net/WalterBiscardi


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ocube.tvRe: HD broadcast design project
by on Sep 13, 2007 at 12:05:06 am

i am agree with the fee you incur when you buying HD broacdcast equipement.

however it's more time consuming to achieve a 1080i design project in opposition to a SD.

/refresh project/ram-previewing/render

and You must have a solid workstation to have fun to create in a HD world

with a budget of 5000$ for a motion design project (50hours) in SD,
i think you can double to make it in a HD. (100$x100hours)

I am ruminate this business aspect
thanks for your contribution


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beckmandesignRe: HD broadcast design project
by on Sep 14, 2007 at 12:20:32 am


Working in HD costs more. Simple as that. Bigger files, longer processing time, longer renders, more storage. This all comes at a cost which should be passed onto the client.


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Tim KolbRe: HD broadcast design project
by on Sep 14, 2007 at 2:31:43 am

[beckmandesign] "Working in HD costs more. Simple as that. Bigger files, longer processing time, longer renders, more storage. This all comes at a cost which should be passed onto the client."

It costs more than DV does in 2007 maybe...but try uncompressed SD in 1999...

HD is simply the logical upgrade path. HD isn't a premium anymore...SD is now largely below standard.

When Beta SP was the new standard, I couldn't get a premium because it cost more than 3/4" Umat...the market didn't care to use 3/4" anymore.

When I get in a cab in Manhattan, I pay the same price whether I get into a 2001 Crown Vic or a 2007...there isn't a different rate.








TimK,
Director,
Kolb Productions,

Creative Cow Host,
Author/Trainer
http://www.focalpress.com
http://www.classondemand.net


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Joe MurrayRe: HD broadcast design project
by on Sep 19, 2007 at 1:13:30 am

The only reason I see this differently is that it does take longer to design in HD since you're pushing more pixels with each frame. Interactivity and cache renders take longer, so even if you don't bill for any potential extra render time, it still takes longer to create art in HD than in SD. We usually estimate 25% longer but it depends on the concept and design.

Joe Murray


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walter biscardiRe: HD broadcast design project
by on Sep 19, 2007 at 1:18:06 am

[Joe Murray] "The only reason I see this differently is that it does take longer to design in HD since you're pushing more pixels with each frame. Interactivity and cache renders take longer, so even if you don't bill for any potential extra render time, it still takes longer to create art in HD than in SD. We usually estimate 25% longer but it depends on the concept and design."

Not really in our experience. With Good Eats for example, it used to take me about 3 - 6 days to create an animation for SD only shows. Now I spend 3 - 14 days but that's only because the 1080i or 720p workspace hasn't added any significant extra time in both the graphic design and After Effects workflow.

In fact, with 720p DVCPro HD, renders take almost 35% LESS time than 8bit Uncompressed SD renders. So I LOVE working in 720p HD graphics.

Walter Biscardi, Jr.
http://www.biscardicreative.com
HD Editorial & Animation for Broadcast and independent productions.

All Things Apple Podcast! http://cowcast.creativecow.net/all_things_apple/index.html

Read my blog! http://blogs.creativecow.net/WalterBiscardi


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