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Trademark question

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joslyn20Trademark question
by on Jul 30, 2006 at 4:51:16 pm

If I want to trademark my company name, slogan, and logo will 3 seperate applications be needed for this or will this count as one since they're all related to one business. thanks!

ie: nike->just do it->their logo...

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Rich RubaschRe: Trademark question
by on Aug 1, 2006 at 2:27:49 pm

Not sure exactly, but here is a good start to answering your question...

Rich Rubasch
Tilt Media

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Nick GriffinRe: Trademark question
by on Aug 1, 2006 at 2:36:00 pm

Hearing little from anyone else, let me tell you what little (I think) I know about trademarks (at least in the US).

Immediately start using a small superscript TM beside your logo. That indicates an INTENTION to secure a Registered Trademark. Ideally you should begin that process right away, but I'm reasonably sure immediacy is not a requirement. But, if it ever comes to a fight, first use weighs heavily as does earliest formal application for the trademark.

The true purpose of a trademark is to identify and separate your product/service/offering from those of your competitors. Think of the consumer looking at a row of shoe boxes. If I were to produce a brand labeled "Nickie" which had a curved check mark below it the legal assumption would be that I was deliberately trying to make consumers think that my shoes were Nike. I would be in violation of their trademark.

Now take that idea forward with your business. You want to create a brand image such that potential purchasers know that it's you. I believe (and I'm NOT a lawyer, yada, yada...) that you can't trademark a word, even if it's a name. You can trademark the visual expression, ie. - logo. However, I believe that you can copyright (Circle C) a name and a slogan if they are unique.

A trademark won

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