I got a quick question. I have a meeting with a few companies that do publications for other companies. They are looking for a production company to handle their clients.
My question is, what are the biggest selling points you typically bring to a meeting like this?
I am personally going to bring a demo reel of past company videos, a few ideas of what I can do for their companies, and Price listings.
what other "selling points" are essential. just trying to get some ideas for the meeting, thanks guys.
I find the clients are most surprised when I mention ways they never thought of that their footage can be leveraged and re-purposed.
This, in my context, mostly revolves around 30 and 60- second spot work. But when I mention we can put the TV spots on the web as well as make it look the same as their print materials, re-edit the audio tracks for radio airplay, or structure the spot so it can be updated with a simple voiceover change, or translated into Spanish, etc. they really perk up. Because it's like they are getting more spots for free.
For what you're doing, some of that leveraging could include setting up interactive promos/ demos/ tutorials for users online, and creating all manner of peripheral media in support of the marketing ans sales efforts.