I'm in the process of creating several marketing pieces for my video production company. The one thing I'm missing is research on the effectiveness of video. I'd like to include data on how a marketing video is more effective than printed material. Or, how a video can save money for a company. Or, how a video could help generate new business? Or, case studies where it has worked in the past? Basically, I'm looking for some support data to present to a client when they say that the "cost must be justified."
I know that a corporate video/CD/DVD is a risky proposition for many companies because they've never done one before. I don