I would like to learn how to create an HTML based newsletter that can complement our company's printed newsletter. I have looked on Amazon but all the books seem oriented at direct sales and marketing for obvious reasons. I am more interested in controlling the look of our emails to our clients.
Some of the basic pointers are
- smaller width than the web site (~700px max wide)
- single column format
- use tables primarily instead of css
- all links need to be absolute
- use same styling as your regular site for familiarity