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Cow News DroidNews: Broadcast Pix Partners with Sportzcast to Link Rapid CG Graphics with Scoreboards
by on Jan 9, 2015 at 7:03:01 am

(Billerica, Massachusetts--January 9, 2015) Broadcast Pix™ today announced a new partnership with Sportzcast, a sports automation company based in Winter Springs, Fla., to deliver real-time scoreboard data to Broadcast Pix integrated production switchers with the optional Rapid CG™ 3 graphics software for dynamic graphics during live sporting events.

With its Scorebot hardware, which is integrated with the scoreboard at the venue, and LiveXML software, which is a plug-in installed in the Broadcast Pix system, Sportzcast retrieves clock and score data, sends it to the cloud, and provides it in a standardized format to licensed users during productions. LiveXML software creates a dynamic .XML file in a standardized format, so data can be easily incorporated into graphics without manual data entry.

“We provide live, real-time scoring data from scoreboards to broadcasters,” explained Sportzcast’s Mike Connell. “That information has to be accurate for the home audience. Our solution provides a very streamlined way for Broadcast Pix customers to get that enhanced data into their broadcast workflows.”

“Live sports production is a year-round commitment for many network affiliates and public access channels across the country,” said Steve Ellis, CEO of Broadcast Pix. “The combination of our Rapid CG with Sportzcast’s automated scoreboard data solution makes it easy and affordable for stations to create dynamic sports graphics with significantly less effort.”

Designed to support data-intensive CG graphics for Flint™, Mica™, and Granite™ integrated production switchers, Rapid CG is an ideal choice for sports and election coverage. Its simple drag-and-drop operation links graphics templates created with the built-in Inscriber CG to local and cloud-based databases, RSS feeds, Twitter, and custom actions like scorekeeping. Text and/or graphic information is automatically updated in specific fields within the template, so there is no re-keying of data. Broadcast Pix offers the dual-channel Rapid CG 3 and the “light” Rapid CG LT, but the Sportzcast integration only works with Rapid CG 3.

About Sportzcast Founded in 2012, Sportzcast provides live, real-time scoreboard data from more than 70 scoreboard systems. This “cloud” data is delivered for scoreboard “bugs,” edit play points, scoring applications, and custom integration. Learn more at

About Broadcast Pix Founded in 2002, Broadcast Pix is the leader in integrated production switchers, with customers in more than 110 countries. Available in several configurations, from compact systems with end-to-end integration to large-scale systems for high-end live productions, Broadcast Pix switchers include CG, dual clip stores, file-based macros, external control software, and customizable multi-view and virtual sets with patented control options. Broadcast Pix also offers ReVue next generation slow motion systems, fX3D real-time 3D graphics, Rapid CG dynamic graphic playout software, and VOX voice-automated live video production, each designed to enhance our highly integrated live production switchers. Customers include leading broadcast, corporate, education, government, religious, sports, streaming, and visual radio studios. Learn more at

Broadcast Pix, Flint, Granite, Mica, and Rapid CG are trademarks of Broadcast Pix, Inc. Patented. Made in USA.


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