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wireWAX- The Future of Online Video?

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Bob BirdwireWAX- The Future of Online Video?
by on Sep 21, 2011 at 5:36:13 pm

So I've recently been researching some companies that have started rolling out 'taggable' and 'clickable' video and have come across a couple in the US but none quite so sophisticated as this London-based company wireWAX http://www.wirewax.com

They seem to have done some interesting things- fully interactive and taggable videos for the likes of Tommy Hilfiger, ITV, Oki-Ni and also EMI/Laura Marling

The software seems really easy to use & is available in a 'freemium' format, so the likes of you and I can upload a video and enter tags into them.

From what I gather, wireWAX is also now available to iPad users aswell- http://www.digitalspy.co.uk/digitaltv/news/a340315/new-taggable-video-softw...

Could wireWAX's software represent the future of online video?


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Noah KadnerRe: wireWAX- Not so much...
by on Sep 22, 2011 at 2:21:38 am

They're not going to set the world on fire if this is their idea of subtle viral marketing...

Noah

40% discount for Creative Cow users with code ccow2011 at Call Box Training.
Featuring the Panasonic GH2 and GoPro HD Hero.


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Bob BirdRe: wireWAX- The Future of Online Video?
by on Sep 22, 2011 at 10:05:59 am

I'm actually not involved with the company Noah, although I can see how my post could have come across as a little like an advert..

I'm currently doing a phD looking into the motion-tracking within a video context in London and was just wanting to use the post to open up a discussion into the future of video online.

As an American studying over here in the UK, I haven't come across any other companies offering this kind of technology despite there being a couple over in the US.

Anyone think that this kind of thing could take video in a totally new direction?


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Gary HazenRe: wireWAX- The Future of Online Video?
by on Sep 22, 2011 at 2:44:28 pm

[Bob Bird] "I can see how my post could have come across as a little like an advert.."

A little like an advert???


Being a corporate shill isn't your strong suit.


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Mads Nybo JørgensenRe: wireWAX- The Future of Online Video?
by on Sep 22, 2011 at 2:46:53 pm

Hey Bob,

You should consider starting this post on the Cow's Social Media forum.

I'm in no doubt that Augmented Reality will take off big time (http://en.wikipedia.org/wiki/Augmented_reality) There is number of London universities already making progress in R&D in this arena.

And with the increase in mobile phone power/usability/apps it will be easier to automate these functions + make it easier for the likes of Groupon to connect you with a local trades person that has just what you don't need at a cheap price.

In your example there will need to be some kind of face and/or place-recognition tool working at high speed. Whether we want Google and Facebook to know who we are and place us with our branded jeans and drinks in the wrong adverts, is another matter. But when thugs, burglars and terrorists can start using the technology to trace us with (whether we are at home or not) that is the time to start getting scared about these technologies - until then, enjoy :-)

Have you spoken with the great team at Imagineer Systems? John-Paul Smith (CEO) should be your first stop - they IMHO invented tracking and recoignition as we know it today...

All the Best
Mads
London, UK

Please do visit our faceBook page here: http://www.facebook.com/MacMillionProductions

Mac Million Ltd. - Digital Media Production
Blog: http://macmillionltd.blogspot.com


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Mark SuszkoRe: wireWAX- The Future of Online Video?
by on Sep 22, 2011 at 4:53:51 pm

While I found the demo video annoying, it does suggest a use for this technology beyond yet more salesmanship. If you were an Alzheimer's patient or suffering some dementia, a PDA or eyeglass-style device based on this technology, suitably programmed, could be a huge aid in managing minor day to day tasks and keeping the patient actively interacting with their world longer.

Such a device would tag people's faces to prompt a patient's facial recognition and situational awareness, for example. "Sally, your wife of 30 years" or "Craig, your nurse attendant housekeeper". It would recognize a prescription bottle and tell you if you were due for another pill or not "This is your blood pressure medicine, you have already traken today's dose, do not take any more today." Navigation in the home and neighborhood is obvious. "Your house is fifty feet forward, the yellow one, on your right". It would work using GPS coordinates to keep you organized. "Your shirts are in the dryer downstairs, time to pull them out and hang them in the closet. The closet is the blue door on your right.".

One way to develop the alzheimer glasses would be to use the same tech in a tutoring device for children.

In the case of preschoolers, for example, every item in the playroom could be tagged and those tags could give cues on vocabulary and pronunciation and even foreign language. "Ball. bee, eh, ell, ell, A red ball. Red is rojo." To keep this from getting boring, you incorporate game mechanics like the search for hidden items using the glasses and a virtual overlay.

This would never take the place of teachers and caregivers, but would be a supplement to the daily activities in class.


A teacher could use one of these displays to get a realtime sense of which kids are getting the answers right on a pop quiz. The tech has applications in industry, relating to process control and CADCAM/CATIA type apps. The glasses could be used to train line workers in new procedures or to refresh and test them to maintain quality and process uniformity for QC purposes.


For gaming, they could help provide virtual-world overlays on real-world environments to let you play in a hybrid fashion. This was a plot device in Larry Niven and Steven Barnes' "The California Voodoo Game". A fun Sf book from a few years back. The idea of the book is people play a combination of LARP-ing in real-world environments using virtual overlays that enable things like casting spells to appear visibly to all the players in a real space, and you would seem to have a costume or different body model superimposed on your real one, that only players could see.




The very lowest use of it would be to pin a virtual note on some neck-beard hipster doofus passing your line of vision in the street to tell you he wears x brand of sweater and likes the same coffee shop as you, and BTW they have mocachinos on sale today.


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Mads Nybo JørgensenRe: wireWAX- The Future of Online Video?
by on Sep 22, 2011 at 5:28:00 pm

Mark, you are such a spoil-sport :-)

However, there will soon be an Apple app for doing all of that + randomly creating the video in a photo realistic 3D environment where you can re-invent your whole family if you don't like the look and feel of the current one - in fact, you won't ever need to touch or interact with the real world again - E? Wall-E?? ;-)

All the Best
Mads
London, UK

Please do visit our faceBook page here: http://www.facebook.com/MacMillionProductions

Mac Million Ltd. - Digital Media Production
Blog: http://macmillionltd.blogspot.com


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Mark SuszkoRe: wireWAX- The Future of Online Video?
by on Sep 22, 2011 at 5:33:42 pm

Mads, we already perfected this tech in the USA, we call it:

"Beer Glasses"...


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Mark SuszkoRe: wireWAX- The Future of Online Video?
by on Sep 22, 2011 at 10:10:12 pm

I mean, "Beer Goggles".:-)


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Mads Nybo JørgensenRe: wireWAX- The Future of Online Video?
by on Sep 23, 2011 at 9:26:03 am

[Mark Suszko] "Beer Googles"

Question is whether the glass is half empty or full - I imagine that with you there will be no beer left...? :-)

All the Best
Mads
London, UK

Please do visit our faceBook page here: http://www.facebook.com/MacMillionProductions

Mac Million Ltd. - Digital Media Production
Blog: http://macmillionltd.blogspot.com


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