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News: Broadcast Pix Hires Fred van Elk as Director of Sales for EAME Region

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Cow News DroidNews: Broadcast Pix Hires Fred van Elk as Director of Sales for EAME Region
by on Jan 10, 2011 at 7:25:49 pm

(Billerica, Massachusetts--January 10, 2011) Broadcast Pix™ announced today that Fred van Elk has been named director of sales for the Europe, Africa, and Middle East (EAME) region, effective Jan 1. He replaces David Hughes, who has retired.

“The EAME region continues to be a growing market for Broadcast Pix,” explained Arco Groenenberg, vice president of sales for Broadcast Pix. “We are delighted that Fred has joined our team. With his knowledge of the industry and the region, he will be a great asset to Broadcast Pix, our dealers, and our customers.”

A veteran of the broadcast industry, van Elk began his career as an engineer for Canada’s Global TV. After he moved to Germany in the 1980s, he worked for a number of companies, including Grass Valley, Avid Technology and Ross Video. Most recently, he worked for the TDF Group (TéléDiffusion de France) selling playout capacity worldwide.

In his new position at Broadcast Pix, van Elk has already sold a Granite 5000 system to Turkmenistan TV, and expects to grow market share for the company in the region. “It’s a very compelling product line, and it’s easy for broadcasters and other video professionals to appreciate the quality and value,” he explained. “With so many built-in workflow tools, Broadcast Pix systems save money, save space, and save installation headaches. It’s a very innovative approach to live video production.”

van Elk will be based near Frankfurt, Germany. Contact him at +49 (6163) 82 90 71, via e-mail at, or Skype: fredvanelk.

About Broadcast Pix Broadcast Pix is the leader in live video production systems. Its Granite native HD systems are the only switchers with a content server, to provide the best file-based workflow for clips and graphics. Its Slate systems create highly affordable hybrid HD/SD/analog productions. Both systems create compelling live video by integrating a production switcher with a suite of Fluent file-based software tools, including clip and graphic stores, CG, multi-view, watch-folders and macros. Broadcast Pix systems are a fraction of the cost of a conventional control room to buy, staff and operate. Customers include leading broadcast, webcast, entertainment, mobile, corporate, education, religious, and government studios in more than 75 countries. Learn more at


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