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basic NLE for windows

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Michael Williams
basic NLE for windows
on Mar 16, 2009 at 7:56:39 pm

I am in the process of setting up a corporate client with production gear to shoot basic corporate communications. They operate in a windows world and I want to get them a basic NLE that can be set up on one of their windows systems. I am an Avid and FCP guy and I'm unsure of the options for somthing simple for windows.

They should be able to digitize, do basic titles and graphics, basic transitions and output to tape or encode for the web. any thoughts?

thanks


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Mark Suszko
Re: basic NLE for windows
on Mar 16, 2009 at 9:02:07 pm

Sony Vegas might work for that.


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Michael Williams
Re: basic NLE for windows
on Mar 16, 2009 at 9:39:11 pm

Thanks, Mark. I'll look into it. any other suggestions?

mvw


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Mark Suszko
Re: basic NLE for windows
on Mar 17, 2009 at 2:58:54 pm

I usually advise non-professional clients not to try the DIY thing, and stick to their core business and core competency. Inevitably, their skills and means can't meet their expectations, and they wind up blaming the consultant that set them up.


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Michael Williams
Re: basic NLE for windows
on Mar 17, 2009 at 3:06:59 pm

agreed. that's what I'm telling them, but they want options.

thanks,

mvw


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Eric Addison
Re: basic NLE for windows
on Mar 17, 2009 at 3:58:30 pm

You could check out Adobe's Premiere Elements - it's low cost with a great feature set. It should do all you need and more.



---Eric


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John Grote, Jr.
Re: basic NLE for windows
on Mar 17, 2009 at 3:17:53 pm

Hey Mark,

Hell, let them buy what they want since they (the client) knows better. Its just like everything else, clients want the big red easy button. Clients don't want to hear that they have to invest money in equipment to be able to do the task that they would like to accomplish.

Yes clients, it does take money and training to get a good product.

By the way what does this corporate client do or sell? Reason I ask is that maybe we could all tell them how to better market or sell their products.

Cheers,

John

J. Grote, Jr.


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Mark Suszko
Re: basic NLE for windows
on Mar 17, 2009 at 4:06:25 pm

I feel like a Cassandra sometimes, because I've seen this scenario play out several times for folks I know over the years, it has never turned out well. But they keep trying.

Usually the unfortunate thing (for folks like us) is theclients draw the wrong conclusion after the failed exercise, that video "doesn't work for them".

I think if they have you up against a wall, gun to your head, and ask for the "ingredients and recipe list" for a DIY thing, if you're bound to tell them, at least don't scrimp, lay out a list of stuff that you would be proud to use and that you would bet your life on. Hopefully, the sheer daunting scale of the thing will scare them off and save them making a huge mistake. In any case, don't wind up being the guy they blame when it doesn't magically work.



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Michael Williams
Re: basic NLE for windows
on Mar 17, 2009 at 6:58:08 pm

guys-

thanks for the info. I agree with the sentiments and I plan to lay out the problems with the DIY option, but they want the option so I'm giving it to them. I plan on selling them on not doing that, but at least they can see and I'll let the chips fall where they may.

thanks.

mvw


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Alan Lloyd
Re: basic NLE for windows
on Mar 17, 2009 at 8:33:45 pm

You mean just buying a Steinway isn't going to turn me into a concert pianist?


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Mark Suszko
Re: basic NLE for windows
on Mar 17, 2009 at 9:04:57 pm

I would ask them this question: (Assuming the client is not an aerospace company,) if they have salesmen that travel, do they take the salesmen away from doing sales, and spend time and money to teach them to be pilots, as well as airplane mechanics, and buy each one a personal plane to fly to the sales calls... or do they let the salesmen be salesmen, and use a travel agent to book commercial flights, so they can just.go.make.sales...?

What business is the client really in? Shouldn't they be concentrating on THAT? Rather than take productive people off of whatever they were getting paid to do, and spend money and time for them to add a non-core skillset that you already have ready to go??? And make capital expenditures on specialized gear that may sit unused a high proportion of the time, in office space that you pay rent on 24/7/365? And their final product is not going to be as good as what you, the video pro, are ready to deliver TODAY.

How is that a good idea these days? Ask them that for me:-)


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Nick Griffin
Re: basic NLE for windows
on Mar 17, 2009 at 9:36:23 pm

Back in the early days of desktop publishing when the client said things like:

"Oh we don't need to spend money on professional brochures anymore, Margie, my secretary, has Pagemaker so she can do them for us."

I would reply:

"Great! Give her a stethoscope and see if she can handle your health plan."

And desktop video is any different?


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Andy Stinton
Re: basic NLE for windows
on Mar 17, 2009 at 9:53:17 pm

Nick I agree. It used to be Powerpoint now it's Video as the world turns.

I've run into this before and have killed it quite easily. I suggest they buy a Macbook because everyone knows that what Macs are for ( wink) and use IMovie as it's simple and they can then assess their employees who are best suited to this kind of work. Also they don't have to tie a lot of money up. If they want to go nuts buy a prosumer camcorder. I charge for consulting and a day of instruction. The caveat to the client is that this really should be left to professionals ( show him your best work)

When there boss finds out that there video look like cow poo, it's the in house talent not the consultant . That same consultant also saved him thousands of depression dollars...

A nice touch is to find out how long the no talent employee spent $$$$ on the project.

May the force be with you :)

Andy Stinton
Corporate Video
Live & Stage Events
Business Practices


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Mike Smith
Re: basic NLE for windows
on Mar 18, 2009 at 11:31:36 am

There seems to be a fashion cycle, with organizations rotating every few years between taking everything in house or hiring specialist facilities. Both choices come with pluses and minuses, of course.

I have set up a page in my "buyer's guide" to try to help people looking into these in-house-or-professional choices. Some have reported it helpful. It's at http://www.grapevinecommunications.co.uk/buyersguide/diy.html




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Michael Williams
Re: basic NLE for windows
on Mar 18, 2009 at 4:28:12 pm

thanks, Mike

mvw


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Andy Stinton
Re: basic NLE for windows
on Mar 18, 2009 at 6:06:47 pm

Great piece, but I often wonder ( no offense) if we are touting the wonders of video why communicate in print. To quote a famous Canadian "The media is the message"



Andy Stinton
Corporate Video
Live & Stage Events
Business Practices


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Tim Kolb
Re: basic NLE for windows
on Mar 18, 2009 at 11:27:36 pm

Sony Vegas is PC-based.

Pinnacle has a consumer editing app...I don't find it terribly intuitive myself, but it sells a lot of units...

Canopus/Grass Valley has Edius...the fastest RT video editor on any platform, though the interface is a bit unique to them, somewhat like Vegas.

Premiere Elements is a pretty accessible software package.

Premiere Pro is the big brother of course and it has considerable capabilities.

You said you were familiar with Avid, and of course they make some PC-based editing options.

I don't know if you want to drive them toward a more complex app to make your point about how sophisticated the process is...or lean toward a consumer app, which would restrict their capabilities and demonstrate the need for a more professional approach...


One thing is for sure...I doubt you're the only person faced with a client asking for this sort of information.








TimK,
Director, Consultant
Kolb Productions,


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Michael Williams
Re: basic NLE for windows
on Mar 31, 2009 at 8:45:27 pm

great info. thanks.


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