I've been ramping up my marketing lately and one area that I think needs help is getting clients to do more business with me. I've had many people or companies in need of a video call me when they were referred by a friend or another company. It's usually pretty easy to make the sale at that point. After establishing a new client I usually do nothing and hope they see the benefit of the video they just commissioned and start using me more often.
I'd like to get a little more aggressive in that area and be able to show clients how video can make their company more successful. These people usually speak in numbers so I was hoping there was a study out there somewhere that showed statistics of companies that use video versus companies that don
The value must be to the client personally,not a series of faceless statistics. If you are making one video for him a year, lets say for a convention. The value to him may be to make that video available to his customers for their use.This can be perceived as added value or may even get you a bigger budget.