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MGFX Designer expanding into the corporate arena

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David Cohen
MGFX Designer expanding into the corporate arena
on May 16, 2006 at 11:02:39 pm

Hi,

I am a motion graphics designer working moslty in broadcast, and have started to do some corporate work, and would like much more.
In terms of marketing, what has worked for you, local organizations like commerce groups? If so, and some have recomended joining such groups, how have you sought them out? Or, as a specialist, should I seek out corporate production companies instead of direct cleints/companies?
I know these are broad questions, but like you have said, the work in the beginning is few and far between.
I have a strong reel that has brought work recently, which is encouraging, but more work requires more networks. While I am good at networking, I don't know many corporate video people yet. Any further suggestions?

Thank you in advance.

Cheers
-Dave-

Dave Cohen

Motion Graphics * Digital Design

http://www.daveswaves.net


Dave Cohen

Motion Graphics * Digital Design

http://www.daveswaves.net


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Tim Kolb
Re: MGFX Designer expanding into the corporate arena
on Jun 3, 2006 at 3:09:47 am

I'd look at conecting with corporate production companies in your area through MCA-I or some other organization. You ultimately want to be a resource for the production companies I would think...as opposed to having to find your own clients, etc.



TimK,

Kolb Productions,
Creative Cow Host,
Author/Trainer
http://www.focalpress.com
http://www.classondemand.net


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David Cohen
Re: MGFX Designer expanding into the corporate arena
on Jun 7, 2006 at 1:54:47 pm

Thanks Tim,
Any information at this point is valuable. I do agree that being a niche artist as a resource for biz oriented production companies is ideal. On the othr hand, would it alos be worthwhile persuing a just a few clients (maybe as an ad addition to the production company client base) for things like presentations and client communications - things that would genraly require graphics and very little video? If this is the case, what would be the best wayt to sek out such compnaies interested in this sort of thing.
Then again, in terms of your seuggestion, I could be barking up the wrong tree and should stick to the production companies, and this sort of thing - perhapse competing with Power Point presnetations - is a monumental waste of time. I only bring this up because your last line seems to imply that it is just harder ot pursue your own clients and not stick with a prod. comopany that has thier own.

Thanks again for your insight.

Cheers
-Dave-

Dave Cohen

Motion Graphics * Digital Design

http://www.daveswaves.net


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Mike_S
Re: MGFX Designer expanding into the corporate arena
on Jun 8, 2006 at 5:19:18 pm

Hi Dave

Nice reels. Could perhaps do with more diversity, specially of sound, though, to my taste anyway!

The corporate video production space is changing real fast just now - maybe even faster than the broadcast end.

Most producers active in this area will put together whole spots, and have invested heavily in kit, skills and sometimes people to research, generate ideas, script, shoot, edit, composite, create effects. 3D is an area where the learning curve has a number of people wanting to deliver more than they create in house.

In those producers' shoes, would you see you as a resource, or as a potential competitor? If the latter, would you hire you ..?

If your taste and skills lead you towards taking on whole productions, then why not go for that? You will need a marketing and sales effort - few corporate customers commissioning outside work offer any kind of regular flow - but you will get to control things how you like, or at least how your customers like.

But if you really fancy a little light corporate dressing on the side while between broadcast / music projects, then maybe finding a few producers with big-budget clients, and without the in-house kit / skills to do all their own effects sequences, might suit. You just need a compelling offering to make them want to choose you over other potential suppliers.

But back to the beginning: this space is changing. AE, FCP, PPro, Vegas, Velocity, Avid Xpress - businesses and agencies can kit up with this stuff for not much, and find enthusiasts fresh from college with some talent, to provide technical back-up to their own ideas people - so the old-style producer may have to be working harder, selling harder and keeping budgets tighter than back in the day when video was new and shiny.

So there's an issue - how to make enough of a buzz in the marketplace for people to want to come to you (with their budgets, for your skills) - and how to keep ahead of the curve with what you deliver them, so they keep coming back!

Have fun.






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David Cohen
Re: MGFX Designer expanding into the corporate arena
on Jun 9, 2006 at 12:03:11 am

Hey,

Thanks for the advice, I think I will feel out both avenues. I really should get my corportae reel on my site, instead of just DVD. That would probaly show a bit more diversity for people who are pasively skimming sites.

Thanks again.

Cheers
-Dave-

Dave Cohen

Motion Graphics * Digital Design

http://www.daveswaves.net


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Tim Kolb
Re: MGFX Designer expanding into the corporate arena
on Jun 9, 2006 at 5:15:45 pm

[David Cohen] "I could be barking up the wrong tree and should stick to the production companies, and this sort of thing - perhapse competing with Power Point presnetations - is a monumental waste of time. I only bring this up because your last line seems to imply that it is just harder ot pursue your own clients and not stick with a prod. comopany that has thier own."


It depends on the size of your market (smaller markets mean having to offer more services to maintain a workload) and what you ultimately want to do.

While a lot of smaller companies have a lot of software, etc....very few have any chops at actually using them. I think that you coud create some workload by being a resource for some of the smaller production players as well as a possible overflow guy for the larger ones. Every dollar that comes in that you didn't have to chase yourself is more valuable than a dollar you had to sell to get.

The dark side of this is that others ultimately hold your fate. Most small one-man shops (which I have recently become myself) usually can make it by having a couple of big clients and some small ones to fill in some gaps. However as pointed out in the thread, if you pursue any video-based work independently, there is the competition factor that may make getting sub-contracted video work a bit harder.

Power Point tends to be a tough sell for all but the most well-heeled clients as the perception is that it's so cheap, the secretary can use it...why hire someone expensive?

Get a feel for your market...get out and talk to some video production companies and just ask them what's up...it's surprising what people will tell you if you simplay ask them.




TimK,

Kolb Productions,
Creative Cow Host,
Author/Trainer
http://www.focalpress.com
http://www.classondemand.net


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