For wedding videographers, most of your sales will probably come from local internet searches on Google. Therefore, it is key that when people Google “wedding videographer” for your region, your website comes up on the first page. It doesn’t matter how you rank in Google’s general listings. It’s the local search rankings that matter because most of your customer pool comes from your region. The process of getting your website to show up on the first page is referred to as local SEO or Search Engine Optimization. If you did a search for “New York wedding videography”, all the websites on the first page are there because they have optimized their site for those keywords.
One of the factors that Google uses to rank a website is keyword density, which means how often does a particular keyword phrase appear on each page of a website. If you are trying to rank for “New York wedding videography” you would want to place that keyword phrase and different variations of it on different pages throughout your website including your blog posts, your about us section, and etc. The guys over at Moz have a great tutorial on how to do on page optimization correctly. The problem is since a lot of people are trying to optimize for the same keyword phrases, it’s very difficult to get to the first page of Google. So, in this tutorial I am going to walk you through how to find other less competitive keywords that brides are searching for on Google.