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Cow News DroidNews: Varicam Goes on Show at IBC 2014
by on Sep 12, 2014 at 7:30:41 pm

(Amsterdam, IBC 2014--September 12, 2014) Production models of the much anticipated 4K Varicam and Varicam HS from Panasonic were unveiled at IBC 2014.

The Varicam retains the clever modular design first introduced at NAB in Las Vegas, as the third generation camera arrives in two new variants, the super35mm, 4K Varicam 35, and the 2/3 type, high speed HD Varicam HS.

Andre Meterian, Director of Panasonic’s Professional Camera division, said, “Inherited from original Varicam, the Varicam 35 features a V-Log gamma to cover a wide latitude - an impressive 14+ stops.

“What is more, the ability to simultaneously record in two different formats and codecs together with its in-camera colour grading function means, for instance, that it is possible to record 4K master and HD simultaneously and begin colour grading on site. This will greatly help production companies to streamline their workflows.”

He continues, "Varicam HS will provide smooth slow motion effects, by recording in 240fps HD, without a cache memory."

The new Varicam 35 and Varicam HS start shipping in October 2014.

The Varicam 35 incorporates a newly-developed super35mm MOS image sensor and images can be handled in variable frame rates up to 120 frames per second (fps)*. It will deliver a variety of recording formats, including 4K and UHD in AVC-ULTRA 4K, and 2K and 1080p HD in AVC-Intra 100.

Future firmware upgrades, will allow HD recording with Apple ProRes** and V-RAW recording with a Codex V-RAW Recorder, means a wider variety of creative choice for image creation and a faster workflow, due to the ability to simultaneously record in multiple formats.

With high speed 1080p image capture at up to 240fps, the Varicam HS camera is aimed at the production of extraordinary high-definition imagery, for the most demanding documentaries, sports or SFX slow-motion applications.

Panasonic has also developed a next generation of P2 solid-state recording for these Varicam series products. Specifically designed to capture 4K or high speed HD images, the expressP2 card and drive offers fast transfer speeds (up to 2.4Gbps). The expressP2 card (AU-XP0256A) provides 72 minutes recording time in 4K/25p mode with high data reliability by containing a flash memory error correction system, equivalent to a RAID system, to recover from a failure in a sector, page, or entire block.

For more information on Panasonic Professional Camera Solutions, please visit‎.

About Panasonic System Communications Company Europe (PSCEU)
PSCEU is the European branch of Panasonic Systems Communications Company, the global B2B division of Panasonic. PSCEU’s goal is to improve the working lives of business professionals and help their organisations’ efficiency and performance. We help organisations capture, compute and communicate all sorts of information: image, voice, and textual data. Products include PBX telephone switches, document printers, professional cameras, projectors, large visual displays, rugged mobile PCs and fire alarms solutions. With around 400 staff, engineering design expertise, global project management capability and a large European partner network, PSCEU offers unrivalled capability in its markets.

PSCEU is made up of four product categories:
  • Communication Solutions, including professional scanners, multifunctional printers, telephony systems and SIP terminal devices.

  • Visual System Solutions, including projectors and professional displays. Panasonic offers the widest range of Visual products, and leads the European projector market with 28 % revenue share. (Futuresource B2B market tracking, Q1/2014)

  • Professional Camera Solutions, including Broadcast & ProAV products, security, fire alarm systems and industrial medical vision (IMV) technology. Panasonic is one of the top two professional camera vendors in Europe.

  • Computer Product Solutions helps mobile workers improve productivity with its range of Toughbook rugged notebooks, Toughpad business tablets and electronic point of sales (EPOS) systems. As European market leaders, Panasonic Toughbook had a 66.4% revenue share of sales of rugged and durable notebooks and Panasonic Toughpad held a 50.4% revenue share of sales of rugged business tablets in 2013 (VDC Research, March 2014).

About Panasonic
Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.70 trillion yen (71.5 billion Euros) for the year ending March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at


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