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News: American Film Institute Presents 37th Annual AFI Directing Workshop For Women
on May 2, 2011 at 7:29:39 pm

Creative COW® And Levi's® Shape What's To Come™ Provide Enhanced Financial Support To Program

(Los Angeles, California--May 2, 2011) The American Film Institute (AFI) today announced the details for its 37th annual Directing Workshop for Women (DWW) Showcase and the participants of its upcoming 2011 cycle. The program provides classroom training and hands-on production experience for female directors in the entertainment industry.

The AFI DWW Showcase, a by-invitation-only event to be held at the DGA Theater on May 9th at 7:00 p.m., will screen all eight short films by up-and-coming directors Amy French, Jennifer Glynn, Rachel Goldberg, Kimberly McCullough, Lisa Robertson, Courtney Rowe, Tina Salmassi and Velvet Andrews Smith. Director Lisa Cholodenko (THE KIDS ARE ALL RIGHT, LAUREL CANYON, HIGH ART) will introduce the evening. Now an established, award-winning director herself, Cholodenko's association with DWW dates to the early 1990's when she worked at AFI. Showcase guests will include representatives from the top agencies and major studios, as well as artists from in front of and behind the camera. A reception will follow the screening.

Participants in this groundbreaking, tuition-free program receive donations and grants; have the use of equipment, materials and facilities at the AFI Campus in Hollywood; and are given five days to shoot their narrative short film. Launched in 1974, over 250 women have been trained through the prestigious AFI DWW. Notable alumnae include Tricia Brock (30 ROCK, BREAKING BAD, GREY'S ANATOMY), Jennifer Getzinger (MAD MEN, HUNG, THE KILLING), Lesli Linka Glatter (MAD MEN, HOUSE, THE CLOSER), Randa Haines (CHILDREN OF A LESSER GOD, DANCE WITH ME) and Maya Angelou (DOWN IN THE DELTA), to name a few.

Creative COW (Creative Communities of the World), the leading trade publication for media production professionals, returns as a sponsor of the Workshop for the second consecutive year, with an increased endowment to support the program. Levi's Shape What's To Come debuts as the presenting sponsor of this year's Showcase. Other key sponsors of the program include Sony and HP, whose equipment and software continue to provide among the latest tools in the industry for film production and training, as well as The Academy of Motion Picture Arts and Sciences.

"The AFI Directing Workshop for Women consistently has been an important training ground for participants to transition to a successful directing career in the industry," said Joe Petricca, AFI Conservatory Executive Vice Dean. "This year's Showcase, and the experience of the women joining the program in its next cycle, look to be among our best and we are excited to spotlight the work of this talent."

"AFI has a long history of supporting female directors, through education, opportunity and influence," said Creative COW CEO, Ron Lindeboom. "The AFI DWW is one of the most important and effective programs in the industry and we are proud to be among its major sponsors."

"Levi's Shape What's To Come is delighted to be the presenting sponsor of this year's AFI DWW Showcase," said Levi's Senior Director of Global Marketing, Michael Perman. "Our objectives align perfectly with the DWW — to identify and support mentors who help women find their voice through various art forms."

The DWW 2011 cycle officially kicked off in April, starting with three weeks of classroom training. Emerging female directors selected for the 2011 Workshop are Trisha Gum, Mako Kamitsuna, Bridget Palardy, Jane Pickett, Denise Plumb, Anika Poitier, Kit Pongetti and Wenhwa Ts'ao.

For more information about the AFI DWW, the May 9th Showcase and the women selected for the program, go to

About the American Film Institute
AFI is America's promise to preserve the history of the motion picture, to honor the artists and their work and to educate the next generation of storytellers. AFI provides leadership in film, television and digital media and is dedicated to initiatives that engage the past, the present and the future of the moving image arts.

AFI preserves the legacy of America's film heritage through the AFI Catalog of Feature Films, an authoritative record of American films from 1893 to the present, and the AFI Archives, which contains rare footage from across the history of the moving image.

AFI honors the artists and their work through a variety of annual programs and special events, including the AFI Life Achievement Award and AFI Awards. For 39 years, the AFI Life Achievement Award has remained the highest honor for a career in film while AFI Awards, the Institute's almanac for the 21st century, honors the most outstanding motion pictures and television programs of the year. AFI's 100 Years...100 Movies television events and movie reference lists, as well as AFI Night at the Movies, have introduced and reintroduced classic American movies to millions of film lovers. And as the largest nonprofit exhibitor in the United States, AFI offers film enthusiasts a variety of events throughout the year, including AFI Fest presented by Audi, the longest running international film festival in Los Angeles; AFI-Discovery Channel Silverdocs, the largest documentary festival in the US; and year-round programming at the AFI Silver Theatre in the Washington, DC area.

AFI educates the next generation of storytellers at its world-renowned AFI Conservatory, offering a two-year Master of Fine Arts degree in six filmmaking disciplines: Cinematography, Directing, Editing, Producing, Production Design and Screenwriting. AFI also explores new digital technologies through special workshops.

Additional information about AFI is available at

About Creative COW is the peer-to-peer support resource for professionals in film, broadcast and related fields. Founded in 2001, Creative COW has grown to serve over 1.5 million media professionals every month. Creative COW Magazine was founded in 2005, and with over 118,000 readers, is the leading film and broadcast trade publication. In addition to online communities and magazines, Creative COW, LLC includes news and jobs listings, electronic newsletters and online and DVD training. Creative COW Foundation is a non-profit organization providing scholarships in media education, with 100% of raised funds going to programs. For more information about Creative COW, visit

About Levi's® Shape What's To Come™
Shape What's to Come™ is Levi's® global community for women, enabling them to turn what they're passionate about into a lifestyle or a career. The community provides on-line, peer-to-peer mentorship in music, film, fashion and social change; areas where Levi's has a substantial history.

"The Shape What's To Come initiative builds on our global commitment to respond to the energy and events of our time by empowering young women to shape their futures by pursuing their passions and potential," said Mary Alderete, VP of Global Women's Marketing for the Levi's Brand.

"As the market share leader, we need to be culturally relevant to our consumers," said Michael Perman, Senior Director of Global Marketing for Levi's. Shape What's to Come complements our product offering and makes our brand more holistically relevant."


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