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News: Vitamin Shares People’s Telly Award for Maroon 5 Video "The Story"
on Jul 7, 2010 at 8:03:40 pm

(Chicago, IL--July 7, 2010) A music video by the band Maroon 5 that was directed by Bob Carmichael and features design, visual effects and post production work by Vitamin has won a Silver Award at the 31st Annual Telly Awards. The video won the award as part of the competition's new People's Tellys category, co-sponsored by YouTube, in which the public picked the winners. The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web.

Titled "The Story," the video consists of hundreds of still photographs taken by Carmichael, an Academy Award-nominated, Emmy Award-winning commercial director and a Nikon-featured music photographer, during the band's 2008-2009 World Tour with dazzling animation and graphics applied by a team of artists from Vitamin.

The video climaxes with performances by the band in Washington, D.C. during official inaugural balls celebrating the election of President Barack Obama.

Carmichael, editor Brad Wetmore and Vitamin Creative Director Danny DelPurgatorio, who had collaborated on an earlier Maroon 5 video, reprised their roles to create the second generation of a unique video format they call "Photographic Video." Vitamin's team of designers and artists enhanced the photographs by applying bright, poppy graphics and color treatments. The graphic elements emerge organically from the photos and help drive the story by linking still frames together and creating dazzling transitions.

The Story made its world debut on the website for the charitable group, Harlem Children's Zone. It was done to draw attention to the group's work in providing educational and social services in its community.

Vitamin is located at 232 East Ohio Street, Chicago, Illinois 60611. For more information, call 312.664.6683 or visit


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