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Re: Avid - Still missing key features....

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Tom Laughlin
Re: Avid - Still missing key features....
on Nov 8, 2013 at 7:03:42 pm

One of the easiest ways to ensure you are not editing the wrong sequence is to always check and ensure you are working in the right sequence. This is a project management essential, being mindful of naming and renaming sequences as soon as sequences are copied or duplicated, renaming them, and placing them in bins, and maintain that file structure and order to your project, as everyone has their own way of organizing and naming your media, is not the responsibility of the software, but the editor. So, I do understand your concerns there with getting used to editing with multiple time-lines open, but also taking advantage of using colors to label sequences, or just plain text, typing in: "XYX_Final Sequence".

When George Lucas embraced digital, famous DPs in Hollywood (and everyone else it seemed) freaked out about it. George Lucas never intended to stay comfortable with film, as a filmmaker and innovator, embracing 'change'. Visual Effects were being done digitally, thus, why not filming in a digital format, so the editing part came first, with him developing the Edit Droid, then camera companies started pioneering film cameras that could shoot digitally. So there that constant evolution happening and still happening.

I'm not sure that what we term "rewrite" is the same as what Avid thinks, is a "rewrite". A new version of a software, usually embodies brand new features, tools, etc. Adobe releases bug fixes and new things almost monthly, whereas the only difference with a new version of Avid, is an update, with one or two added tools.

This ripple in the pond affect, does have to do with job security, especially like what we are seeing now in the Special Effects industry, with cheap labor and 3D software that 'everyone' has access to. Same with cameras, everyone out of film school is shooting on Red. The student DPs and the professional DPs, both using the same tools.

With the Edit Droid and George selling his software to Avid, and then Avid taking it over and developing it. The difference is, as we look at Apple, at the core is a software innovator, Bill Gates (before he died was also heavily involved with Pixar - George's former VFX house), had been involved with supporting filmmakers involved with digital tools and technology that really helped people move into 3D animation. That Apple connection to George Lucas and to Pixar shows those fruits of labor today.

"Post" magazine, as well as "American Cinema Editor" magazine are relentless about ensuring every single article, blurb, or new update, has somewhere in the article: "__ was edited on Avid Media Composer", and that's great. What we want to do is strip the "against change" culture aside, and simply say, "Can we have this feature added?", but without the baggage of concerns, headaches, and resistance to change? Cause it's not classified as a change to the way people edit. It's a request to add a tool, and maybe to replace the hundreds of tools in Avid that are never used ever by an editor.

As far as 'under the hood', why are we not still editing on Moviolas then? They worked great right? Why move into digital editing? How many editors were scared when digital editing came into the picture?

I simply think that requests to add new Avid tools are simple requests. But if we come at this as "Well, why?", we go from the spirit of helping and innovation to a brick wall.

In the end, it would be nice and very beneficial, at least for me, if Avid had this feature, now having edited on several NLEs that have this capability.

Thanks for your thoughts,

Tom Laughlin
Digital Chop House
Salt Lake City, Utah

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