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Re: Media Composer 7 is coming soon...

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Scott Witthaus
Re: Media Composer 7 is coming soon...
on Apr 7, 2013 at 11:24:11 am

Media Composer and Symphony are basically the same product, save color correction and a couple other features. Many of us have long been pounding the drum that there is no need for 2 separate products, marketing campaigns, etc. While there are not a lot of details to go on (at least for the next 12 hours), this seems like a very positive step in that direction. Of course, pricing will be an issue as Avid has yet to realize that the world has changed so much since the early 2000's in what bang you can get for your buck these days (FCPX being a perfect example at $299), and MC7 will need to bring its Symph CC up to current standards. Should be very interesting. Great time to be in this business!

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter

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