APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: Why FCPX?

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Herb Sevush
Re: Why FCPX?
on Oct 8, 2017 at 3:29:41 am

[Bill Davis] "Why “furor” at all. What was that about, actually?"

It was about the EOL of the fastest growing NLE on the market without any warning, what-so-ever. It was about offering as a replacement an NLE that was 9 months away from being useful in any broadcast or high end workflow. It was about doing all this in a vacuum of information about what the future would hold.

[Bill Davis] "Still you’re admitting within “weeks” they had taken steps with that very white paper to communicate their thinking to interested professionals."

And those weeks of are still costing them.

Let's imagine a different scenario.

After the "NAB" sneak Apple starts pumping the bold new change that's coming, explaining that "X" - whatever that will be, is going to blow everyone's mind, but because it's not fully developed yet, it's going to co-exist with FCP Legacy. They explain all it's great features and publish the white paper before it's released, letting everyone know that there is still much more to come in it's development. They assure everyone that FCP7 will still be sold and supported for the foreseeable future, that it will be made to work with any new upgrades to OSX, although they will no longer be adding new features.

Try imagining that for a bit - no anger over missing features in X, no hysteria over the EOL. Controversy and some anger yes, but no confusion and hysteria.

Yes, it turned out that Legacy continued to work through 6 years of OSX upgrades, but on June 21 there was no way to know that. Apple stopped all sales which scared the hell out of a lot of companies. It's my belief that the incredibly inept way the EOL was initially handled caused a lot of anger that was simply turned on X as a handy target.

[Bill Davis] "So might the ACTUAL issue in play have been that you and others had hardened their internal feelings of being “disrespected” so much in those early days that you were totally unwilling to listen to Apple AT ALL. No matter WHAT the new program was actually capable of?"

Yes, absolutely correct. Although disrespect is not the right word - fear is the right word. Apple frightened the shit out of a lot of people and the fact that it took them weeks to even begin to address it was a colossal boo boo.

See my earlier remark that you don't get a second chance to make a good first impression.

[Bill Davis] "You know, I got MY choice of preferred NLE EOLed too.
Same as everyone else. "

True, but since you were not doing broadcast work and you were a one man shop, you were among the least affected.

Has it still not penetrated your consciousness that for anyone in the broadcast field X was incapable of handling their needs for over 6 months after it's release.

Try putting yourself in the position of someone with multiple seats of Legacy doing broadcast work - needing Multicam and all sorts of OMF and EDL output to finish and with plans to add 3 more seats to handle a new series, only to find out one morning that he can't get those new seats, he won't be seeing any upgrades, and he has no idea how long his old seats will continue to work with new OSX upgrades. How happy is that person to find out that X can't handle any of that. By the time of the white paper that person had probably already switched to either Avid or Ppro and was in no mood to hear anything Apple had to say.

Fortunately for Apple this happened in an arena that means little to them financially, although I'm sure being made fun of on the Tonite show didn't go down so well.

Herb Sevush
Zebra Productions
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf

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