APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: Why FCPX?

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Herb Sevush
Re: Why FCPX?
on Oct 6, 2017 at 9:17:46 pm

[Bill Davis] "Wait, are you suggesting the FCP X team should have hauled out Job's old Pirate Flag and broke off from the EXPLICIT policy of Apple NEVER to speak about any Apple products in development?

What planet were you on, Herb."


Except they did just that when in reaction to the furor, weeks after the release, they published a white paper outlining their plans for future development of X over the following year, which in marketing terms is called "closing the barn door after the horses got out."

"Apple never does this" and "Apple always does that" is one sad ass'd excuse for screwing the pooch.

The planet I'm on doesn't make excuses for screwing up - not "oh don't pick on him cause he's dead" nor "but that's the way they always do that." How about a simple acknowledgement that for a multiplicity of reasons Apple messed up on one of the oldest truths in business "you only get one chance to make a good first impression" and they have been playing PR catch up ever since.

And yes I know they have sold millions of seats, and this has nothing to do with the actual quality of X, but you're the one that's all "Curious" with a capital "C" about the negativity to your beloved NLE, and if it bothers you that much then you might want to come out of your Apple "bubble" to understand why.

Herb Sevush
Zebra Productions
---------------------------
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf


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