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Re: Why FCPX?

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Walter Soyka
Re: Why FCPX?
on Oct 5, 2017 at 8:39:00 pm

[Bill Davis] "The modern cost and accessibility of MAKING changes has shifted remarkably. Switching an installed production system for a group of editors used to take millions of dollars in capital investment. You needed on-staff engineers. Integrators. And a host of technical folks to accompany the multi-thousand dollar components in the racks that enabled you to "edit." ... Whole swaths of tasks - graphics - color - sound - traffic - have been replaced by easily accessible - off the shelf solutions as or more capable compared to the bespoke tools of the past ... The landscape is HUGELY different. Yet, many editors and facilities are struggling mightily with coming to terms with these changes."

The cost hasn't changed. It's shifted.

You're right that systems are getting cheaper. But expectations are constantly rising, budgets are constantly falling, and schedules are constantly constricting. The risk isn't money. It's time. How do you invest the time to figure out a whole new system when you have clients making demands right now? How do you move a whole shop or production onto a new workflow -- without skipping a beat?

Walter Soyka
Designer & Mad Scientist at Keen Live [link]
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
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