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Re: Why FCPX?

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Oliver Peters
Re: Why FCPX?
on Oct 4, 2017 at 8:42:09 pm

[Shawn Miller] "I'm definitely seeing more and more creatives shift away from Apple."

It should be noted that the launch of FCPX wasn't the first move that alienated video pros from Apple. For many, it started when they EOL'ed Xsan RAID, Xserve, Xsan and Final Cut Server. At that time Apple also closed its enterprise sales and support units, turning that function over to resellers. I personally worked with companies that then simply put out edicts that no more RFPs would be accepted if they included Apple computers. FCPX and the EOL of the whole Studio suite was simply icing on the cake. No matter how great FCPX is, it simply left video pros wondering whether Apple could be trusted in the future.

- Oliver

Oliver Peters - oliverpeters.com


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