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Re: Why FCPX?

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Bill Davis
Re: Why FCPX?
on Oct 3, 2017 at 7:02:45 pm
Last Edited By Bill Davis on Oct 3, 2017 at 7:29:27 pm

[Andrew Kimery] "Apple's In Action page tells a different story. 😉

https://www.apple.com/final-cut-pro/in-action/"


Oh for heavens sake.

Call me when your browser is full of FCP X paid ads like for CC. Or Avid. Or Black Magic.

That apple puts up a passive website that people have to search for and find - is a VERY different thing than spending large sums to actively market a product to boost sales.

Like the software or not, Apple hitting 2 million paid seats WITHOUT anywhere NEAR that type of marketing push says either they are magically more effective with the paltry marketing money that they do spend - or the software's been simply attractive enough on it's own in enough places to have hit Apple's needed sales targets without any need for similar paid promotion.

Which ever - it's apparently done fine with all but a particular "class" of editors - who still largely don't get it.

(Not the editors here who've followed this stuff, obviously - but out in the broader American Suite Editors of a Particular Class - arena.)

My 2 cents.

Creator of XinTwo - http://www.xintwo.com
The shortest path to FCP X mastery.


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