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Re: Why FCPX?

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Andrew Kimery
Re: Why FCPX?
on Oct 3, 2017 at 5:53:05 pm

[Charlie Austin] "That "hollywood" needs validation from from "big names" before they'll try something new"

As the saying goes, "No one ever got fired for buying IBM". 😉

Hollywood needing validation is just a symptom of humans generally being risk averse by nature. If one is happy and productive with what one already has, what's the motivation for tossing that aside? Especially if hundreds of millions of dollars on the line? The more that's at stake, and the more people that have to sign off on changes, the longer it's going to take to make changes. I don't care what part of the industry you are in, but if you need to convince someone else that the existing, functioning workflow needs to be nuked it's a much easier sell if you have relevant, real world case studies to hold up as examples of how the new workflow is demonstrably better, faster, cheaper and more robust than the existing workflow.

Of course as was brought up in the article, if there isn't a decent labor pool for the new workflow than there is very little incentive for businesses to adopt it. This chicken/egg scenario is usually solved by the tool maker spending money to 'prime the pump' and help create demand for their product via PR/Marketing.


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