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Re: The name game

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Herb Sevush
Re: The name game
on Aug 21, 2017 at 2:14:19 pm

[Scott Witthaus] "One would hope that a community of skilled editors could find their way around a forum listing. Agreed?"

Nope, not agreed.

Changing brand names is dangerous, as anyone in marketing would tell you. Many casual forum followers would stop coming the moment they couldn't find the forum in it's usual place. This forum has built a "brand" and users know where to find it by it's "geography" in the forum listing. This is why it wasn't folded into the "Art of Editing" forum years ago.

Stop thinking of this issue through the eyes of a motivated user and start thinking of it through the lens of a proprietor who sells traffic (that's us) to advertisers. it's why successful TV shows rarely changed what night they were on and never changed names. If changing the name might cost The Cow 2% of the traffic but keeping the name costs them nothing but grumpy members who end up creating traffic by engaging in threads about changing the name - then what choice do you think Bessie will make.

Herb Sevush
Zebra Productions
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf

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