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Re: Somewhat OT: Why Adobe Can't be Stopped

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Bill Davis
Re: Somewhat OT: Why Adobe Can't be Stopped
on Jul 6, 2017 at 9:38:47 pm

I think Brets point is important here.

Video editing was for a LONG time a relatively rare skill confined almost exclusively to people who could gain access to expensive hardware and engineering support.

Now it's just not.

It's becoming the lingua franca of a new generation. My content feeds are now AWASH in video the same way my life became awash in audio during radio's heyday, then awash with text when I initially got on-line decades ago - and could read things written anywhere on the planet instantly.

When the stream changes from rarified to ubiquitous - you have to change your thinking.
Especially when what's changing is that the ability to send is gaining parity with the ability to receive.

These are NEW challenges. And I seriously DON'T think that responding to them with the same behaviors that worked BEFORE the change - is going to work very well in the long run.

My 2 cents.

Creator of XinTwo -
The shortest path to FCP X mastery.

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