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Re: Somewhat OT: Why Adobe Can't be Stopped

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Andrew Kimery
Re: Somewhat OT: Why Adobe Can't be Stopped
on Jul 6, 2017 at 3:47:04 pm

[Scott Witthaus] "Look, I was just offering a possible marketing strategy for competitors to "Adobe Can't be Stopped". Avid particularly. Take that as you may.

I think Avid's been doing that for a long time (i.e. their marketing focus on all the big, award winning movies and TV shows that have been cut on Avid), but then MC gets dismissed for being an elitist tool only used by a relatively small subset of editors working in ivory towers located in a niche market that is no longer relevant to the video production industry at large. How many people react to Avid's marketing by saying, "Well, I don't work on big movies or big TV shows so obviously MC isn't relevant to me and/or the work that I'm doing"? That's not a way to grow your base.

Over the last 15-20yrs Avid's problem has always been trying to grow outside of TV and film areas they already dominate. I think MC First is the fifth 'spin-off' version of MC that Avid has made since 2000 in hopes of gaining some traction down market. Maybe it'll work this time...?

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