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Re: Somewhat OT: Why Adobe Can't be Stopped

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Scott Witthaus
Re: Somewhat OT: Why Adobe Can't be Stopped
on Jul 5, 2017 at 7:43:48 pm

I am buying a handful of Adobe shares right now...that should stop them! 😉

Seriously, I think Avid has a marketing opportunity to counter-punch the cloud. First it has to admit they have lost some customers to CC. Then take a direct shot at Premiere. There is so much in the CC that I will never use, but we pay monthly to help develop those programs. And then we wonder why Premiere hasn't fixed bugs over the course of several versions.

If I am Avid marketing, I am like, "psst, hey, Premiere users, see all those softwares you pay for and never use? Now, ever wonder why Premiere is so buggy? Put two and two together. You are paying money to develop software you will never use. At Avid, we know who you are and what you need. You are a storyteller, and editor, a maker of magic. At Avid, your subscription goes to the development Media Composer and Pro-Tools. That's it. Not some cartoon software, but software that is solid, bug free and makes you a better storyteller. You can pick: pay for stuff you never use and suffer the bugs or come back to a company focused on you as a storyteller...."

Scott Witthaus
Owner, 1708 Inc./Editorial
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter

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