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Re: Somewhat OT: Why Adobe Can't be Stopped

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Jason Watson
Re: Somewhat OT: Why Adobe Can't be Stopped
on Jul 5, 2017 at 7:31:30 pm

I agree that the video editing world is competitive; however, with 34% Creative revenue growth year-over year, I doubt Adobe will make significant changes to the CC paradigm. Additionally, according to their Q2 earnings call, single-app Premiere Pro subscriptions experienced a 49% growth year over year, and while they don't give out hard numbers, they see it as a good base for full subscription conversions going forward (or so they say in the earnings call).

As far as numbers go, I'd be interested in the single-app to full subscription conversion rate, and which single apps make the better gateway as far as Adobe is concerned. Given how multi-disciplinary those in video often have to be, I'd guess Premiere is a pretty decent entry for them into CC.


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