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Re: NAB 2016: What is standing the test of time? (The 1 Week Edition)

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Andrew Kimery
Re: NAB 2016: What is standing the test of time? (The 1 Week Edition)
on Apr 27, 2016 at 8:00:57 pm

[Bill Davis] "They were pitching it as a way for pro and lucky amateur photogs (and presumably stock video shooters) to make extra income from their best photos - a kinda sorta crowd sourced shutter stock?

AFAIK all the stock footage sites accept content from independent shooters so Adobe is just letting people know that Adobe Stock works like that too.

[Bill Davis] " After all, "in app purchasing" is what drives most of the revenue in the app market space. The actual app is free or nearly so, the revenue stream from in-app purchases is what really matters. "

I think a distinction needs to be drawn between in-app purchasing (which is just buying something from w/in an app) and the freemuim business model where you give away (or sell very cheaply) a barebones app but then charge users a fee to unlock features (more filters in photography app or batch uploading for a cloud storage app etc.,). It's a much maligned business approach (especially in the game community) but consumers love 'free' so it's business reaction to race to the bottom that has gutted software companies over the last few years.

What Adobe is doing (and what Avid did 4 or 5 years ago but it never really caught on) is offering a portal from within the app that connects you to first and third party content that you'd normally have to leave the app in order to access. Instead of leaving the app to get a photo from Adobe Stock or a video clip from Pond5 or an effect from That Studio you can just do it from within PPro. I don't see this as a tiptoeing towards a freemuim model (as that wouldn't jive with their subscription approach) but just Adobe offering convenience to their users.

Avid's attempt at this wasn't nearly as smooth because it really wasn't integrated the way Adobe's panels are. With Avid, when you clicked on the Avid Store button (or whatever it was called) it would basically open up a web browser within Avid and you'd be on an 'app store' type web page that had all Avid plugins and the like. When you bought something you'd still have to manually install it so it didn't do much for users aside from showing off how relatively small MC's 'eco system' is.

[Bill Davis] "Will Resolve plumb in a "pay for famous color grades" gallery?"

There are companies/people that sell Resolve presets and I think it would be cool if Resolve could do something like Adobe is doing so you could have a one click, buy-and-install experience directly in the app.

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