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Re: Apple and Thunderbolt 3

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Joe Marler
Re: Apple and Thunderbolt 3
on Apr 24, 2016 at 3:46:50 pm

[Robert d'Alexis] "This guy is a Mac editor working with a powerful PC for this one project involving native 6K footage."

The GPU in his PC (nVidia Quadro M6000 12GB) costs more than my entire top-spec 2015 iMac 27. This illustrates the configuration freedom on the PC side where you can just keep throwing hardware at the task until it runs fast enough.

On the Dell web site I roughly spec'd out his 18-core Dell Precision 7910 system, and it's about $27k. It's hugely powerful but very expensive -- well over double the price of a top-spec Mac Pro. But it's a feature film directed by Scott Waugh and starring Josh Hartnett, so they can probably afford it.

While FCPX is generally faster than Premiere CC in areas like render performance, export, frame rate and JKL lag on H264 4k, this doesn't matter if the job requires Premiere or Avid. They aren't using H264 anyway. In that situation Apple is at a real disadvantage in the workstation arena, especially with the semi-closed nMP design. Toward the end of a design cycle the nMP is way behind. Maybe you don't need that performance on FCPX but it is very much needed on Premiere and it's very available -- you just write a check, buy the workstation, and it works great.

Furthermore Adobe is making significant performance upgrades to Premiere and AE and when implemented, that high-end Dell workstation will become even faster, further opening the gap to the nMP. Apple had better get on the ball if they want to compete in the workstation area.

You could argue the total revenue from all software and hardware related to Mac Pro doesn't warrant a continuing rapid development tempo, but that's like saying how much total revenue does GM get from the Corvette. It's a halo product and presence or absence of that has a knock-on effect to company image and across the entire product line.

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