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Re: Apple drops ProApps from corporate definition

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Shawn Miller
Re: Apple drops ProApps from corporate definition
on Sep 17, 2014 at 7:57:26 pm
Last Edited By Shawn Miller on Sep 17, 2014 at 8:25:52 pm

[James Ewart] ""Yes, absolutely! The resultant lawsuits are for 'legal' to sort out."

I couldn't disagree with you more.

This is buck passing sales target driven "get the bonus in" short term marketing. It's not by any stretch of the imagination successful because it is not in the even medium term interests of the company."

With respect, James I think you're being naive... following your faulty car example:

Do you think any of the marketing folks at GM were fired for the recalls, or do you think they were rewarded for making targets? There are too many examples like this to cite.

[James Ewart] "Marketing "Hey we sold the units it's not our fault it doesn't work"
Product Designers "But we told you it didn't why did you say it did"
Marketing "Well we slipped it in subtly so hardly anybody noticed but at least that means they can't sue us""

Yes, this is often how things work, it's hard to believe that anyone is surprised by this in the 21st century. Marketing isn't all deception and lies designed to cover substandard products and non-functioning features... not most of the time anyway. Trust me when I say, all flaws however large or small in a product WILL be repositioned as a strength, or hidden by omission by marketing folks, that's what they do, ALL of them. Multi-button mice are too hard to use... heard that on before? :-)

[James Ewart] "If they had been more transparent it would have been far more successful, led to more downloads and nobody asking for their money back and good PR down the road.

I think they could have sold double or treble or more without the ensuing negative publicity resulting from being "economical with the truth"

What would transparency have gotten them? One way or another, FCP Classic was dead. Those not liking the new FCP, weren't going like it any more or less due to how they found out about it (IMO).

[James Ewart] "Good successful marketing would have meant nobody jumped ship to Adobe or back to Avid. Everybody would have been on board helping develop it and it would have been fit for purpose much sooner and driven software and hardware sales higher much sooner."

Hmmm... still not sure how marketing could have helped folks accept the loss of FCP Legacy... maybe I'm being thick. :-)


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