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Re: Apple drops ProApps from corporate definition

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James Ewart
Re: Apple drops ProApps from corporate definition
on Sep 17, 2014 at 6:08:35 pm

"Yes, absolutely! The resultant lawsuits are for 'legal' to sort out."

I couldn't disagree with you more.

This is buck passing sales target driven "get the bonus in" short term marketing. It's not by any stretch of the imagination successful because it is not in the even medium term interests of the company.

Marketing "Hey we sold the units it's not our fault it doesn't work"
Product Designers "But we told you it didn't why did you say it did"
Marketing "Well we slipped it in subtly so hardly anybody noticed but at least that means they can't sue us"

it doesn't half create a lot of bad feeling though does it. Is that good successful marketing?

If they had been more transparent it would have been far more successful, led to more downloads and nobody asking for their money back and good PR down the road.

I think they could have sold double or treble or more without the ensuing negative publicity resulting from being "economical with the truth"

Good successful marketing would have meant nobody jumped ship to Adobe or back to Avid. Everybody would have been on board helping develop it and it would have been fit for purpose much sooner and driven software and hardware sales higher much sooner.

All about definitions probably. And possibly cultural divides.



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