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Re: Apple drops ProApps from corporate definition

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Shawn Miller
Re: Apple drops ProApps from corporate definition
on Sep 17, 2014 at 5:40:21 pm
Last Edited By Shawn Miller on Sep 17, 2014 at 5:47:21 pm

[James Ewart] "If Ford launched a car and the marketing material resulted in loads and loads of sales but none of the cars were actually road legal would you call that successful because the marketing led to lots of short terms sales?"

Yes, absolutely! The resultant lawsuits are for 'legal' to sort out. If you can prove (as a marketing organization) that your campaign led to hitting a financial target, you will be lauded for your effort, and most likely rewarded for meeting or exceeding expectations for that quarter. Seriously, it doesn't matter if the product is faulty or flawed in way, your task is to make sure that people; a. know about it, and b. buy it. Quality of product and design are not your concern.

Shawn



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