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Re: Apple drops ProApps from corporate definition

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James Ewart
Re: Apple drops ProApps from corporate definition
on Sep 17, 2014 at 3:58:13 pm

Your definition of success is fatally flawed in my opinion.

Getting people to 'download software' not fit for purpose is not successful marketing. One should not measure the success of a marketing campaign in such short term timescales.

If Ford launched a car and the marketing material resulted in loads and loads of sales but none of the cars were actually road legal would you call that successful because the marketing led to lots of short terms sales?

I wouldn't.

Apple's level of commitment to FCPX and the professional market is still pretty uncertain. That's all down to poor communications and marketing.

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