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Re: Apple drops ProApps from corporate definition

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Tim Wilson
Re: Apple drops ProApps from corporate definition
on Sep 17, 2014 at 1:53:41 pm

[Oliver Peters] "Yet they still managed to botch the launch of FCP X from the standpoint of marketing."

That's the one thing they got right: easily the most successfully marketed software launch in company history.

Now, we can have another discussion about the product management aspect vis a vis FCP 7...but not the marketing. Marketing creates demand, and the teeming (relatively small) throng couldn't possibly have been more greatly amassed to download that thing. Read through the quite literally second-by-second reports in the Creative COW archive, as people were waiting in line. Did you get it yet? I can't download it yet. Have you gotten it yet?????? We were getting 10 posts a minute for all of that day, occasionally higher.

Once people received the download, we also got a bit of traffic if I recall correctly....

Marketing task, though: 100% completed, with the greatest conceivable success.


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