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Re: Apple drops ProApps from corporate definition

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Tim Wilson
Re: Apple drops ProApps from corporate definition
on Sep 16, 2014 at 10:41:08 pm

[Bill Davis] "[Aindreas Gallagher] "on some level there has to be kremlinology around the removal. A lot of senior people have to be happy in order for that to go: basically why remove those few words?"

Nope. I've been in high level boardrooms and have seen this kind of sausage being made. "


Not at Apple, man. There's never been a company in the history of history that has ever managed its messaging more thoroughly. Quite a bit has changed in the TC era, but not this. Boilerplate like this looks boring, but has profound implications for all kinds of things, some of them legal.

Additionally, Apple has moved its PR internally, and the team is shockingly small. Something like 20 people I think. (It came up in another thread. I'm counting on one of you to find it.) Nothing "slips" through a team that small.

It's one thing to leave off a whole sentence, but somebody performed surgery, to remove specific words, in a specific place.

That's why Apple is the one and only company that's worth performing Kremlinology on. They care all the way down to the punctuation, they make remarkably few changes over time, and they take a very long time to deploy everything.

I guarantee that if some underling made a change to Apple's self-description unbidden, the debris from their vaporized corpse would be changing the color of the sunset.


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