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Re: Apple drops ProApps from corporate definition

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Bill Davis
Re: Apple drops ProApps from corporate definition
on Sep 16, 2014 at 9:55:27 pm

[Aindreas Gallagher] "on some level there has to be kremlinology around the removal. A lot of senior people have to be happy in order for that to go: basically why remove those few words?"

Nope. I've been in high level boardrooms and have seen this kind of sausage being made.

It could just as easily have been:

Bigger Boss: "Hey Carol, we want to revise our corporate statement to include the iWatch - but lets try to keep the statement roughly the same length."

Wordsmith involved: "Okay, I'll draft something we can kick around. Is there something you want to come out so that I can fit the new language in?"

BB: "No, you're the writer, start with what you think works and we'll have time to massage it before we run it by the executive committee."

LATER:

Wordsmith: "I had to drop a few things including the ProApps reference for space, is everybody going to be OK with that?

BB: "Yeah, probably, the other stuff is more critical and ProApps is doing fine. Heck, FCP X has already sold enough to support the entire ProApps development budget for like 100 years, so it can just cruise along. No worries. "

And so it goes.

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