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Re: Apple drops ProApps from corporate definition

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Bill Davis
Re: Apple drops ProApps from corporate definition
on Sep 16, 2014 at 6:39:47 pm

Have you not been following the IBC stuff about how FCP X is starting to really develop in the "growing content" realm? The EVS and Softron announcements were particularly transformative.

To me, that's a HUGE potential future path to monster success for X.

While the other A's are trying to essentially find places in the traditional "sit down and edit" suite based collaborative model, Apple appears to be pushing rather handily into the "It's happening NOW - lets' get it live to market" space.

Not to say X can't play just as well in the sit and edit realm, but there's a lot more to "collaborative workflows" than just the hollywood movie style gig.

My trip to Petaluma recently was kinda eye opening. PixelCorps is working around the globe now, webcasting from the Vatican one day, and then from Rawanda the next. Doing live streaming of huge global events and it appears that the ability to work in real time with "growing files" is WAY more important in that arena than - say, the ability to send OMF files out to another shop for audio work.

Again, the more important question might actually still be what is the whole industry moving towards. Not just "how can we do what we're traditionally been doing - but better."


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