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Re: Apple drops ProApps from corporate definition

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Scott Witthaus
Re: Apple drops ProApps from corporate definition
on Sep 16, 2014 at 10:58:59 am

Content is king. Acquisition, edit, share. Apple knows what it's doing. Software like FCPX and iMovie (and Premiere and Avid, for that matter) are just tools in the content loop. Look at Avid Everywhere. It's no longer about selling software, it's about managing content. Same with Adobe Anywhere. Control the content.

Besides an iPhone that shoots 240fps, would anyone be surprised if Apple creates or buys a higher end camera for the start of the content loop?

Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter


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