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Re: Apple drops ProApps from corporate definition

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David Mathis
Re: Apple drops ProApps from corporate definition
on Sep 16, 2014 at 12:37:00 am
Last Edited By David Mathis on Sep 16, 2014 at 12:39:46 am

[Shawn Miller] "I have to be honest, I really have mixed feelings about this. It's great to have an inexpensive, deep color pipeline from capture to output. But it kills me to see high-end software at fire sale prices. Are we starting to see the end of pure software companies that can offer perpetual licenses? Is the future of post production software, buy an Nvidia product to get Maxwell, or subscribe to NextLimit Cloud to get Realflow?"

Mixed feelings here as well. I feel for that studios that invested large sums of money only to find out that there has been a significant price drop putting the high end tools into the hands of the masses. Two prime examples include what Apple did with Final Cut Studio (before switching to a totally different way of approaching how one goes about editing) and Resolve after being acquired by Blackmagic Design, followed by others making a budget friendly "alternative" to Photoshop and Illustrator.

This does benefit a small post house but now there are those that have no real skill set. All of which is why I chose to say "disruptive to the pro market". All of which begs the question, "Do we win or do we lose?"

camera operator | editor | production assistant

Remember kids, tracks are you friends when you charge by the hour. Track Tetris, game on!

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