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Re: AVID Down But Not Out...

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Michael Phillips
Re: AVID Down But Not Out...
on Mar 5, 2014 at 3:03:26 pm

The ACA is an Avid created consortium as announced by Avid at IBC in September of 2013:

http://www.avid.com/US/press-room/Launches-Customer-Association


The "about" is here:
http://www.avidcustomerassociation.com/mission.html

The main benefits of joining are listed as:

Ongoing interaction, networking and exposure to professional industry peers
Access to insights and shared experiences from the world’s premier media companies
Access to a future ACA portal for association-related discussion, interaction and best practices, only available to ACA members
Access to Avid leadership through focused Advisory Councils
Opportunity to increase influence on Avid Community and industry
Ability to provide ongoing and regular feedback to Avid about specific business and process requirements and industry and company-specific needs

Since that time (and not yet reflected on this page), the ACA has been refined and more "benefits" added to it such as a discount at the Avid Web store. The have created additional councils to meet the needs of the different market segments, etc.

with more detail on this page:

http://www.avidcustomerassociation.com/membership.html

This is an Avid initiative they are dedicated to and even have a full time director level position with the title of "Director of the Avid Customer Association". They get both manufacture/partner sponsorship as well as membership sponsorship. It would be like watching commercials on HBO -

Now whether any one facility or individual becomes a part of this is up to them. The one stated benefit that gives me pause is:

"Access to a future ACA portal for association-related discussion, interaction and best practices, only available to ACA members"

I would think that best practices is an industry issue for anyone owning or interacting with an Avid product or solution and in my opinion should not be restricted to members only.


Michael


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