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Re: Is FCP X part of your five year business plan?

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Andrew Kimery
Re: Is FCP X part of your five year business plan?
on Feb 17, 2014 at 4:29:55 am

[Craig Seeman] "And if Avid focuses on providing the tools so Adobe and Apple users can hook in, they can expand their Isis sales."

Isn't that the other way around? Adobe and Apple would have to give Avid access to the underpinnings of their NLEs, right? EditShare and Promax, for example, keep playing a cat and mouse game with Avid in regards to project sharing. They figure out a way to mimic ISIS-like project sharing functionality and Avid breaks it with an update. They figure it out again and Avid breaks it again. And if Adobe and Apple are planing their own shared storage solutions then why would they help out Avid?

Speaking of EditShare and Promax, they have been around for years but, AFAIK, they've never officially partnered with Adobe or Apple (hence their picking up Lightworks)? What would make Avid any different? Maybe FCPX and PPro just aren't built to be used in a shared storage, multi-editor environment like Avid is so there's not much point in going down that path at all? It's easy to have multi-editors share an Avid project since the saving happens at the bin level instead of the project level. When saving happens at the project level I think it becomes much more complicated to have multiple people share the same project.

PPro, for example, can't open more than one project at a time but you can use the Media Browser to basically get read access to another project and view/copy contents as needed. Adobe's approach seems to be every editor is an island but there's built in, read-only tunnels connecting them all.


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