APPLE FINAL CUT PRO: Apple Final Cut Pro X FCPX Debates FCP Legacy FCP Tutorials

Re: Is FCP X part of your five year business plan?

COW Forums : Apple Final Cut Pro X Debates

Respond to this post   •   Return to posts index   •   Read entire thread

Herb Sevush
Re: Is FCP X part of your five year business plan?
on Feb 17, 2014 at 4:27:14 am

[Craig Seeman] "One of two things could happen in that regard. Avid allows MC to wither over time while it works with other NLEs to improve integration. Avid sells Media Composer to someone who wants to add an NLE and has the business model to profit from it. No they wouldn't kill it immediately, they'd just create a framework so other NLEs can eventually do the same job as MC as far as integration is concerned."

Let's put this another way -- why would anyone want Isis who didn't have other options. If I were looking for a networked storage system for any NLE other than MC, Avid would be the last place I'd go. Their ONLY competitive advantage is the tie-in with MC - other than that they are simply the most expensive option out there, with the worst record for customer service. Without the demand for MC's sharing capabilities in the large facility niche, Isis is dead. Separating MC from Isis when analyzing Avid is absurd. While it's true you can use MC without Isis, it is, as you have pointed out, a money loosing situation, but you can't sell any Isis units without it. The only way they grow Isis sales is by growing MC sales, which is why they will keep developing it.

Herb Sevush
Zebra Productions
nothin' attached to nothin'
"Deciding the spine is the process of editing" F. Bieberkopf

Posts IndexRead Thread 

Current Message Thread:

© 2019 All Rights Reserved